COM2601 Assignment 3 PORTFOLIO (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

COM2601
PORTFOLIO Semester 1 2024
Unique #:
Due Date: 2024



Detailed solutions, explanations, workings
and references.

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, TABLE OF CONTENTS
1. INTRODUCTION ............................................................................................. 3
1.1. Company profile ........................................................................................ 3
2. COMMUNICATION IN THE ORGANISATION ................................................ 4
2.1. Difference between formal and informal networks .................................... 4
2.2. Formal and informal channels of communication in SABA ....................... 5
2.3. Flow of communication within organisations in general ............................ 5
2.3.1. Upward directional flow of communication within the organisation. .... 5
2.3.2. Downward directional flow of communication within the organisation.
5
2.3.3. Horizontal directional flow of communication within the organisation. 6
2.4. Flow of communication in SABC ............................................................... 6
3. THEORETICAL APPROACHES TO ORGANISATIONAL MANAGEMENT .... 7
3.1. Three management approaches that are often identified in organisations 7
3.1.1. Classical management approach ....................................................... 7
3.1.2. Humanistic management approach .................................................... 7
3.1.3. The knowledge management approach ............................................. 8
3.2. Management approach is evident in SABC .............................................. 8
3.3. Communication approach that is evident in SABC ................................... 9
4. ORGANISATIONAL CULTURE ....................................................................... 9
4.1. Difference between “culture” and “climate” ............................................... 9
4.1.1. Define organisational culture and climate ........................................... 9
4.1.2. Difference between organisational culture and climate. ..................... 9
4.2. Five elements that exhibit organisational culture .................................... 10
5. THE THEORY AND PRACTICE OF ASSESSING ORGANISATIONAL
CULTURE ............................................................................................................ 12
6. DIARY ENTRY .............................................................................................. 13
6.2. Communication challenges are being experienced in SABC .................. 13
6.3. Recommendations for SABC .................................................................. 13
7. CONCLUSION .............................................................................................. 14
8. REFERENCES .............................................................................................. 15




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, INTRODUCTION

The portfolio is based on the organisation called SABC (South African Broadcasting
Corporation), looking at the history of the organisation and what services it offers
to the public , spending a day at the organisation to understand the organogram,
and learning about the theory approaches from management. Looking how they
operate; their culture in the organisation. The answered question will give an insight
and example gives of the SABC.



Company profile


SABC South African Broadcasting Corporation is the public broadcaster in South
Africa, and provides 19 radio stations as well as five television broadcasts to the
general public. It is one of largest of South Africa's state owned enterprise.
Established 1936

The SABC has two distinct service : PBS : Public Broadcasting Service 18 Radio
stations and 4 TV channels ,PCS :Public Commercial Service 3 Radio stations and
1 TV Channel.

Vision, Mission & Values

Vision

To become the leading, credible voice and face of the nation and the continent

Mission

A high-performing, financially viable, digitised, national public broadcaster that
provides compelling informative, educational and entertaining content via all
platforms.

Values

RESPECT

Respect will be our currency in our engagements internally and externally

TRUST



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