Exam (elaborations)
Spreadsheets_for_Business_Analytics_Week13_RFMAnalysis
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According to , RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns. Using your own dataset, execute an RFM analysis and explain your analysis and your findings in 500 words or more. Note: This document is for learning purposes only.
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Spreadsheets For Business Analytics
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Spreadsheets for Business Analytics
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- Spreadsheets for Business Analytics
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- Spreadsheets for Business Analytics
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- Uploaded on
- January 27, 2024
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- 2022/2023
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spreadsheets for business analytics
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