AQA A Level Business Paper 2 with 100% CORRECT Answers

The value of primary marketing research - primary market research is where a business gathers new data or employ someone to do it on their behalf gathered with things like questionnaires interviews post phone Internet surveys and focus groups businesses do test marketing AG they launch a product in One region and measure sales and customer response before launching it across the country primary research uses sampling to make predictions about the whole market based on a sample primary data is needed to find out what consumers think of a new product or advert. You can't use secondary data because there won't be any secondary data on a brand new product primary data specific to the purpose it's needed for. this is great for niche markets secondary data might be too broad or too mainstream to tell you anything useful primary data is exclusive to the business who researched it so competitors can't benefit from it