MISY 5380 Midterm questions and answers graded A+ 2023

MISY 5380 Midterm SaaS stand for which of the following? - correct answer Software as a service Widespread application of CRM programs has shown that: - correct answer All of the above RFM stands for - correct answer Recency, frequency, and monetary value Sales force automation is most applicable to which of the following? - correct answer B2B Markets A data mart is a - correct answer Subset of a data warehouse Customer Lifetime Value is - correct answer the net present value of future profits to be received from a customer during a specified period of years. Customer Relationship Management can apply to which of the following? - correct answer All of the above CRM enhances a firm's ability to be more productive in all of the following areas except which of the following? - correct answer Mass media advertising Acquaintance relationships are - correct answer Based on satisfaction 360 degree view of the customer means - correct answer A, B, and C are all aspects of a 360 degree view. Why are CRM systems being extensively used today? - correct answer To enhance productivity across all key marketing functions. Difficulties in integrating customer data include all but which one of the following? - correct answer Idiosyncratic-fit Which is a true finding with respect to the establishment of CRM systems? - correct answer Marketing, sales, and even engineering should act on data collect by the customer contact center. The barriers to CRM system installation include all but which of the following? - correct answer all of the above Mass marketing techniques - correct answer went out of vogue due to companies' inability to measure results. Which of the following does NOT apply to relationship marketing? - correct answer It focuses on the sales transaction. CRM enables companies to do all of the following EXCEPT which of the following? - correct answer More effectively manage the 4Ps A touch point is any point of contact that a customer or prospect has with the company. Which of the following is an example? - correct answer All are examples A company is practicing CRM when - correct answer it has adopted a profitable customer-centric focus through the use of customer information. Why are CRM systems being extensively used today? - correct answer to enhance productivity across all key marketing functions. Relationship marketing - correct answer views the sale as the beginning, not the end, of a relationship. With respect to CRM systems - correct answer CRM systems should benefit marketing sales, customer service, advertising, IT, and many other departments.