NAME:
STUDENT NUMBER:
MODULE CODE: COM3703
UNIQUE CODE:
SEMESTER 2 2023
ASSIGNMENT 01
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the
prescribed referencing system which I have familiarised myself with in Tutorial
Letter CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit
Policy on Research
Ethics.pdf
✓ I have read the University’s Policy of Research Ethics
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND
ETHICS offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act 98 of 1978 and I have read the regulations of the University of
South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admi
ssion/Documents/Policy_copyright_infringement_plagiarism_16November20
05.pdf
Page | 1
, CONTENTS
DECLARATION OF OWN WORK 1
1 INTRODUCTION 3
2 MEDIA, LANGUAGE AND DISCOURSE 3
2.1 Discursive practice of journalism. 3
2.2 Why this story is newsworthy. 3
2.3 Criteria to decide the news value of the event 3
2.4 Who would you interview for the story and why? 4
2.5 Structure of the story 4
2.6 Process the story follows until is placed in the newspaper 4
2.7 Notion of ideology in relation to mass media 5
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT 5
3.1 Two characteristics of Propp’s contribution to the field of narrative
analysis 5
3.2 Propp’s six sequential stages 6
3.3 Television advertisement 7
3.3.1 The MTN Springboks -5G Your Life Advertisement 7
3.3.2 Two character functions 7
3.3.3 Three of Propp’s sequential stages 8
4 QUESTIONAIRE SURVEYS IN MEDIA RESEARCH 8
4.1 Survey research 8
4.2 Research problem 8
4.3 Target population and accessible population 8
4.4 Units of analysis 9
4.5 Probability sampling 9
5 PSYCHOANALYSIS AND TELEVISION 10
5.1 Two stages of how the individual is socially constructed 10
5.2 Six similarities between television and dreams 11
5.3 Four different processes in which the unconscious “speaks” its distorted
messages 12
6 CONCLUSION 13
7 SELF-ASSESSMENT AND SELF-REFLECTION 13
SOURCES CONSULTED 17
Page | 2
STUDENT NUMBER:
MODULE CODE: COM3703
UNIQUE CODE:
SEMESTER 2 2023
ASSIGNMENT 01
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the
prescribed referencing system which I have familiarised myself with in Tutorial
Letter CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit
Policy on Research
Ethics.pdf
✓ I have read the University’s Policy of Research Ethics
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND
ETHICS offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act 98 of 1978 and I have read the regulations of the University of
South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admi
ssion/Documents/Policy_copyright_infringement_plagiarism_16November20
05.pdf
Page | 1
, CONTENTS
DECLARATION OF OWN WORK 1
1 INTRODUCTION 3
2 MEDIA, LANGUAGE AND DISCOURSE 3
2.1 Discursive practice of journalism. 3
2.2 Why this story is newsworthy. 3
2.3 Criteria to decide the news value of the event 3
2.4 Who would you interview for the story and why? 4
2.5 Structure of the story 4
2.6 Process the story follows until is placed in the newspaper 4
2.7 Notion of ideology in relation to mass media 5
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT 5
3.1 Two characteristics of Propp’s contribution to the field of narrative
analysis 5
3.2 Propp’s six sequential stages 6
3.3 Television advertisement 7
3.3.1 The MTN Springboks -5G Your Life Advertisement 7
3.3.2 Two character functions 7
3.3.3 Three of Propp’s sequential stages 8
4 QUESTIONAIRE SURVEYS IN MEDIA RESEARCH 8
4.1 Survey research 8
4.2 Research problem 8
4.3 Target population and accessible population 8
4.4 Units of analysis 9
4.5 Probability sampling 9
5 PSYCHOANALYSIS AND TELEVISION 10
5.1 Two stages of how the individual is socially constructed 10
5.2 Six similarities between television and dreams 11
5.3 Four different processes in which the unconscious “speaks” its distorted
messages 12
6 CONCLUSION 13
7 SELF-ASSESSMENT AND SELF-REFLECTION 13
SOURCES CONSULTED 17
Page | 2
