MNM3714 Assignment 2 Semester 2 2023 (781905) - DUE 29 September 2023

MNM3714 Assignment 2 Semester 2 2023 (781905) - DUE 29 September 2023. Detailed working, solutions, memo, notes & explanations.QUESTION In Assignment 01, you worked on the digital marketing plan, website and SEO for the SMME. In this assignment, you will need to advise the SMME on the best online advertising approach, create an e-commerce website for the business, and suggest how it can use mobile marketing. Your tasks as a digital marketing specialist for the SMME are specified below. 1 Online advertising: Briefly differentiate between affiliate, reciprocal and viral marketing, then justify which of these approaches you think the SMME should implement. Based on your suggestion, you must make specific recommendations on how the SMME can implement this approach as part of its digital marketing strategy. 2 E-commerce website: Identify the functional web pages of an e-commerce website. Then do the following: 2.1 Use a free website builder (such as Weebly or Wix) or any other software (such as Microsoft Office) that is convenient for you, and create five functional web pages for the SMME’s e-commerce website. When designing the functional web pages, incorporate the look-and-feel components that you recommended for the SMME in Assignment 01. You must provide a screenshot of each page. 2.2 Describe each page that you have created for the SMME, and explain your design reasoning. 3 Mobile marketing: Advise the SMME on how to enhance the potential of mobile marketing to expand its business. Refer to the categories of mobile marketing channels and make specific recommendations in terms of which mobile marketing channels (at least four) may be best suited to the SMME, and how the business can use those mobile marketing channels to maximise its exposure and reach. This is a practical assignment, so do not simply present the theory. You must apply and relate it in practical terms to the SMME. In your discussions, you must also make recommendations for the SMME. Your answer must be 7–9 typed pages in length. Use Arial 11 font, 1.15 spacing and 2.5 cm margins all around. You must consult additional resources. Do not copy and paste verbatim from any sources to which you refer – this is plagiarism. Please paraphrase and acknowledge all the sources you consult. This is an individual assignment, not a groupwork assignment.