MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 2 2023 (756454) - DUE 9 October 2023.

MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 2 2023 (756454) - DUE 9 October 2023.100% CORRECT questions, answers, workings and explanations.QUESTION 1 Read the Ocean Basket case study in Business Cases: From SA Companies (Niewenhuizen, 2020:159-164) and conduct research on the company and the South African restaurant industry. Advise the marketing manager of Ocean Basket on the nine cost drivers that can affect the costs of their organisation. (No marks will be allocated for theoretical explanations. Two marks will be allocated for application of each valid point per cost driver; the maximum points per cost driver are 2 marks). CASE STUDY: Ocean Basket Cost drivers and practical application 1. Practical application: (2) 2. Practical application: (2) 3. Practical application: (2) 4. Practical application: (2) 5. Practical application: (2) 6. Practical application: (2) 7. Practical application: (2) 8. Practical application: (2) 9. Practical application: (2) Total 18 QUESTION 2 Read the Ocean Basket case study in Business Cases: From SA Companies (Niewenhuizen, 2020:5-24). Thereafter, recommend to Ocean Basket how they can incorporate any six social media strategies into the customer experience management process. Provide practical examples for each strategy. (No marks will be allocated for theoretical explanations. Two marks will be allocated for the application of each valid point for each source; the maximum points per question are 2 marks). CASE STUDY: Ocean Basket Social media strategies and practical application 1. Practical application: (2) 2. Practical application: (2) 3. Practical application: (2) 4. Practical application: (2) 5. Practical application: (2) 6. Practical application: (2) Total 12 QUESTION 3 Read the Ocean Basket case study in Business Cases: From SA Companies (Niewenhuizen, 2020:159-164). Thereafter, advise Ocean Basket on the options available to attack a competitor and how they can implement them. (No marks will be allocated for theoretical explanations. Two marks will be allocated for application of each valid point per discussion). CASE STUDY: Ocean Basket MNM3709/103/2/2023 6 Market challenger strategies and practical application 1. Practical application: (2) 2. Practical application: (2) 3. Practical application: (2) 4. Practical application: (2) 5. Practical application: (2)