ASSIGNMENT 01 2023
SEMESTER 02 – UNISA
PASS WITH 75%+
FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE
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,DECLARATION OF OWN WORK
I,
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(NAME and SURNAME) confirm that:
this MODULE contains my own, original ideas and work
those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
Ethics
I have read the University’s Policy of Research Ethics
Policy on Research Ethics.pdf
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf
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STUDENT NUMBER
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SIGNATURE DATE
__XX XXXXXX___ ___XX/XX/2023_____
WITNESS DATE
, TABLE OF CONTENTS
1. INTRODUCTION........................................................................................................................................1
2. MEDIA POLICY AND REGULATION............................................................................................................1
2.1. Internal and external media regulation............................................................................................1
3. REPRESENTATION....................................................................................................................................4
3.1. Representation defined....................................................................................................................4
Nivea Advertisement...........................................................................................................................4
3.1.1. Definition of Semiotics...............................................................................................................5
3.1.2. Two connotative meanings........................................................................................................6
Two mythical levels/meanings.............................................................................................................6
Two ideological levels..........................................................................................................................7
3.2 Gender and the Media.......................................................................................................................9
3.2.1 The stereotypes surrounding femininity and masculinity...........................................................9
3.2.2 Two types of feminism, indicating both types’ positive and negative aspects..........................11
3.2.3 Two types of men or masculinity, which emerged in the 1960s as a response to feminism.....12
4. CONCLUSION.........................................................................................................................................14
SOURCES CONSULTED:..............................................................................................................................15
SELF-ASSESSEMENT AND SELF-REFLECTION..............................................................................................17