Summary
CHAPTER 1 | RESEARCH GOALS
TYPES OF RESEARCH
Scientific Research Applied Research
collection of data & information practical purpose of data collection
Qualitative Research Quantitative Research
aiming for insights, developing new practical purpose of data collection
hypotheses set techniques of data collection & reporting
description includes transcripts, pictures, (statistics & statistical analysis)
videos & observational reports verification: research can be replicated
verification: plausible conclusions &
transparent work methods
problem: preconceptions
Mixed methods research
combination of qualitative & quantitative research
(e.g. quantitive: how often are people taking pills? / qualitative: why are they taken at particular times of the day?)
RESEARCH ETHICS
participants have to act voluntarily
participants are informed beforehand about the purpose & methods of the research
data is anonymously / confidentially processed
it is ensured that the research has no negative consequences for participants
research is conducted in an honest and objective fashion
RESEARCH QUESTION
open-ended, broad, unexplored question: qualitative research (insights)
fixed, defined, pre-established question: quantitative research (hard data & statistics)
Research units
items of discussion that you want to make a generalization about (e.g. student population)
population: sum of units
data matrix
CONSTRUCTS
measurable characteristics to which research conclusions apply (e.g. fatigue)
ORIENTATION
Use of initial literary research
inspiration for operationalization
avoiding mistakes
use findings to develop own theory that can be tested in new research