MNG3701 ASSIGNMENT 2 SEMESTER 2 2023

MNG3701 ASSIGNMENT 2 (TWO)

SEMESTER 2 - 2023

DUE Friday, 29 September 2023, 11:00 AM




MNG3701
ASSIGNMENT 2
SEMESTER 2 - 2023

, MNG3701 ASSIGNMENT 2
SEMESTER 2 2023




Table of Contents


1. Introduction………………………………………………………………….1
2. Importance and Methods of External Environmental Analysis in
Strategic Planning………………………………………………………….2
3. A Comprehensive Analysis of SPAR's Internal, Macro, and Market
Environments………………………………………………………….……3
4. Exploring Business-Level Strategies for SPAR's Strategic
Objectives…………………………………………………………………....4
5. Assessment of SPAR's Business Strategy in Light of Prior
Analyses………………………………………………………………………6
6. Conclusion…………………………………………………………………..11
7. References…………………………………………………………………..12




INTRODUCTION


In the dynamic and intricate realm of the retail industry, the strategies that
corporations adopt play a decisive role in determining their long-term viability
and success. Understanding both the internal and external environments
becomes paramount, as these insights shape the overall strategic direction.
SPAR, an international retail powerhouse with roots in the Netherlands and an
influential presence in Southern Africa, serves as a prime exemplar of how
strategic decisions are influenced by multifaceted environmental factors. This
report embarks on a comprehensive examination of SPAR's strategic
approach, beginning with the importance of external environment analysis,
delving into a holistic assessment of its internal and market environments, and