MKT 475 Mkt 475 chapter 8 and 9 Quiz 5 question and answer grade A+.

Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 out of 3 points Product _____ refers to when a new product attracts sales from an existing product. Selected Answer: cannibalizat ion Correct Answer: cannibalizat ion  Question 3 3 out of 3 points Which of the following is a description of the Generic (market-pull) products process type? Selected Answer: The team begins with a market opportunity and selects appropriate technologies to meet customer needs. Correct Answer: The team begins with a market opportunity and selects appropriate technologies to meet customer needs.