MKT 475 Mkt 475 ch 6 and 7 Quiz 2 question and answer grade A+.
Question 1 3 out of 3 points A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes. Selected Answer: declining productmarket Correct Answer: declining productmarket Question 2 3 out of 3 points The number of competitors in a(n) _____ market initially consists of the first market entrant and one or two other firms. Selected Answer: emergi ng Correct Answer: emergi ng Question 3 3 out of 3 points _____ positioning applies to products that relate to the buyer's internally generated need for self-enhancement, role position, group membership, or ego-identification. Selected Answer: Symbol ic Correct Answer: Symbolic
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mkt 475
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mkt 475 ch 6 and 7 quiz 2