AEM 2400 questions with correct answers

Marketing - Answer Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large Exchange - Answer Desired outcome of marketing - give up something to receive something you'd rather have. Conditions of Exchange - Answer -2 parties -Each party has something of value -Each party is capable of communication and delivery -Each party is free to accept or reject the exchange offer -Each party believes it is appropriate or desirable to deal with the other party 4 Marketing Management Orientations - Answer -Production -Sales -Marketing -Societal Production Orientation - Answer Focuses on the internal capabilities rather than on the desires and needs of the marketplace. This orientation looks at what the company is best at making at. Sales Orientation - Answer The belief that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high