BCOM Exam 3 2023 with Complete Solutions

Which of the following is perceived as neutral communication? a. Routine messages b. Persuasive messages c. Crisis communications d. Bad news messages e. Negative messages - ANSWER-a. Routine messages If the reaction of the target audience is likely to be _____, your best approach is a direct one. a. neutral b. negative c. aggressive d. unwelcome e. biased - ANSWER-a. neutral A good-news or neutral message must begin with a(n): a. we-viewpoint. b. objective. c. fragmented phrase. d. cluttered phrase. e. writer-centered approach. - ANSWER-b. objective Which of the following guidelines should be followed when writing good-news and neutral messages? a. The message must end with an appropriate friendly comment as in a face-to-face conversation. b. If the message contains many questions, all of them should be grouped together at the beginning of the message. c. The message must be written in the we-viewpoint. d. The message should use the indirect approach of organizing the content. e. If the message contains many questions, all of them should be grouped together in a single paragraph. - ANSWER-a. The message must end with an appropriate friendly comment as in a face-to-face conversation Which of the following guidelines should be followed when writing a routine inquiry? a. If the message contains many questions, all of them should be grouped together at the beginning of the message. b. The opening of the message should focus on the main objective. c. The message must be written in the we-viewpoint. d. If the message contains many questions, all of them should be grouped together in a single paragraph. e. The message should use the indirect approach of organizing the content. - ANSWER-b. The opening of the message should focus on the main objective Which of the following is the most appropriate beginning for a typical routine inquiry message? a. An explanation of a problem or situation b. A buffer designed to set up persuasive efforts c. An persuasive opening using the indirect approach d. A direct question or request e. An off-subject, friendly introduction - ANSWER-d. A direct question or request What is the advantage of providing background information and orienting statements in a routine inquiry? a. They allow the use of fragmented phrases. b. They help soften the tone if the opening question sounds demanding. c. They help introducing a reader to the crux of the message immediately. d. They help startle a reader into answering the question immediately. e. They allow the use of the we-viewpoint. - ANSWER-b. They help soften the tone if the opening question sounds demanding If a routine inquiry involves only one question, it is best to: a. use the we-viewpoint instead of the you-viewpoint. b. delay the question until the closing of the message. c. embed the question in the body of the message. d. ask the question immediately and then move to a goodwill ending. e. employ a writer-centered approach. - ANSWER-d. ask the question immediately and then move to a goodwill ending Which of the following is a way of effectively structuring questions? a. Use yes/no questions since they evoke concise responses. b. Place all questions in a single sentence. c. Place questions in different paragraphs. d. Avoid ordering or ranking the questions. e. Avoid the use of bullets. - ANSWER-c. Place questions in different paragraphs