Colchester Zoo and Milsom’s Marketing Techniques
Objectives – Colchester Zoo
Provide a first class experience for all its visitors and at the same time further
understanding and respect for animals. Through visitor's funds, Colchester Zoo
undertakes breeding programmes for endangered species and funds in situ projects in
the wild.
(http://www.colchester-zoo.com/about/mission-statement)
The focus of Colchester Zoo is to provide a good experience for all visitors and customers
whilst understanding and respect the animals that reside there.
Objectives - Milsom’s
Whilst retaining Milsom Hotels in family ownership we aim to remain the first choice for
eating, drinking and staying in the Essex and Suffolk area. Its important for us to be
recognised as a quality operation by customers and the industry alike. This recognition is
in no small part due to the staff we employ and we will always strive to recruit and retain
a high calibre of staff and to be perceived as the premier hospitality employer in the local
area.
We will not stand still. From continued development of new and exciting menus to
significant reinvestment in our properties, we will always look for ways to stay ahead and
ensure the optimum experience for our customers.
Above all we will always look forward, ensure a consistent quality across the group and
proudly maintain our involvement within the community.
(http://www.milsomhotels.com/our-story/)
The focus of Milsoms is to be recognised as a good quality organisation and to give
customers the best experience possible – through refurbishments, developments and
new menus to try. At Milsoms, they also want their customers to have a good time.
4 Key Measures of Marketing Success
Colchester Zoo
Colchester Zoo understands customer needs by developing viewing platforms for the
animals so even though they are sleeping they can still view these animals. They
understood that when customers come to the Zoo, they want to be able to look at the
animals from different angles. They also have a feedback book near the exit which allows
customers to leave their thoughts with the zoo.
Objectives – Colchester Zoo
Provide a first class experience for all its visitors and at the same time further
understanding and respect for animals. Through visitor's funds, Colchester Zoo
undertakes breeding programmes for endangered species and funds in situ projects in
the wild.
(http://www.colchester-zoo.com/about/mission-statement)
The focus of Colchester Zoo is to provide a good experience for all visitors and customers
whilst understanding and respect the animals that reside there.
Objectives - Milsom’s
Whilst retaining Milsom Hotels in family ownership we aim to remain the first choice for
eating, drinking and staying in the Essex and Suffolk area. Its important for us to be
recognised as a quality operation by customers and the industry alike. This recognition is
in no small part due to the staff we employ and we will always strive to recruit and retain
a high calibre of staff and to be perceived as the premier hospitality employer in the local
area.
We will not stand still. From continued development of new and exciting menus to
significant reinvestment in our properties, we will always look for ways to stay ahead and
ensure the optimum experience for our customers.
Above all we will always look forward, ensure a consistent quality across the group and
proudly maintain our involvement within the community.
(http://www.milsomhotels.com/our-story/)
The focus of Milsoms is to be recognised as a good quality organisation and to give
customers the best experience possible – through refurbishments, developments and
new menus to try. At Milsoms, they also want their customers to have a good time.
4 Key Measures of Marketing Success
Colchester Zoo
Colchester Zoo understands customer needs by developing viewing platforms for the
animals so even though they are sleeping they can still view these animals. They
understood that when customers come to the Zoo, they want to be able to look at the
animals from different angles. They also have a feedback book near the exit which allows
customers to leave their thoughts with the zoo.
