that can be used
by a business to influence
Combination of marketing choices
consumers to buy
.
?
is it
located Product lifecycle
Where T
Usp
✓ T
for (inelastic)
not one
businesses
price swimming
online µ penetration(elastic
9
environment
how customers
→ found $ persuaded
systems $ ←
• buy
. (advertising
processes
that deliver a
product
fnake contact
Ppl who
with the customer
know the product is distributed
$ stores
multichannel -
online physical .
A connected e-commerce 13 A target market .
by a business to influence
Combination of marketing choices
consumers to buy
.
?
is it
located Product lifecycle
Where T
Usp
✓ T
for (inelastic)
not one
businesses
price swimming
online µ penetration(elastic
9
environment
how customers
→ found $ persuaded
systems $ ←
• buy
. (advertising
processes
that deliver a
product
fnake contact
Ppl who
with the customer
know the product is distributed
$ stores
multichannel -
online physical .
A connected e-commerce 13 A target market .
