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MNM2611 - Tshidullo African Day Spa Case Study - Written Assignment 1 - Semester 1,2023:

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Tshidullo African Day Spa is a mobile spa service operating in Johannesburg. The spa is currently facing the challenge of not getting regular bookings, despite their efforts of using media to communicate and advertise to customers. In this assignment, we will discuss various aspects related to Tshidullo African Day Spa's marketing communication strategy. Firstly, we will discuss the marketing communication tools that can be utilized to enhance communication and increase bookings. Secondly, we will advise Tshidullo African Day Spa about the key trends in the marketing communication field that they need to factor into their planning and strategy development. Additionally, we will discuss the factors that influence decision making in children, which is important since Tshidullo African Day Spa is branching into children's massages. Lastly, we will look at the elements of the creative brief and how Tshidullo African Day Spa can apply these elements to their creative brief to successfully advertise on the community radio station.

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Uploaded on
May 25, 2023
Number of pages
12
Written in
2022/2023
Type
Essay
Professor(s)
Unknown
Grade
A+

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– MNM2611 ASSIGNMENT 01 –



by
Name Student number Contact details 6




Date of submission:
2022-03-19




i

, PLAGIARISM DECLARATION

MARKETING AND RE TA IL MANAGEMENT
HONESTY DECLARATION FOR THE DEPARTMENT OF ……………….…… … … .
M NM 26 11
Module Code:…… … … … ………. Assessment Date............... 2…
0/0…
3./ 2 0 …
2 3.

1. I know that plagiarism means taking and using the ideas, writings, works or
inventions of another as if they were one’s own. I know that plagiarism not only includes
verbatim copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.

2. I acknowledge and understand that plagiarism is wrong.

3. I understand that my assignment/exam answers must be accurately referenced.

4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others
constitutes a form of plagiarism.

5. I have not allowed, nor will I in the future allow, anyone to copy my work with the
intention of passing it off as their own work.

6. I understand that I can be awarded 0% if I have plagiarized.

7. I understand that my assignment/exam file/portfolio may be submitted automatically
to Turnitin.

8. I confirm that I have read and understood the following UNISA policies:

8.1 Policy for Copyright and Plagiarism -

8.2 Policy on Academic Integrity

19…
Signed ……………………………………………. Date … /0…
3/2
…0…
23………………




ii

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