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Summary Writing a report Engels 2 SEM2 1BBM

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Document containing the structure for a report and a summary of the sources for writing a report from Units 13 to 24 from the Cambridge English Business Benchmark (Upper intermediate) book. For the course English 2, taught during the second semester in the 1st year of Business Management - Business & Management. Made in the school year.

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Uploaded on
May 20, 2023
Number of pages
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Written in
2022/2023
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Engels - Subjects for a report

Table of Contents

Structure for a report ........................................................................................................................ 2
Unit 13: Arranging business travel ..................................................................................................... 2
How social media and mobile technologies are changing business travel ....................................... 2
Unit 14: Business conferences ........................................................................................................... 2
Making the most of business conferences ..................................................................................... 2
Unit 15: Business meetings ................................................................................................................ 3
The new face of face-to-face meetings .......................................................................................... 3
Unit 17: Social media and business .................................................................................................... 3
Some ways of using social media ................................................................................................... 3
Unit 18: Business and environment ................................................................................................... 3
Making the office greener ............................................................................................................. 3
Unit 20: Offshoring and outsourcing .................................................................................................. 4
When should we outsource? ......................................................................................................... 4
Unit 21: Customer satisfaction and loyalty ......................................................................................... 4
From satisfaction to loyalty............................................................................................................ 4
Unit 22: Communication with customers ........................................................................................... 4
Training in customer communication skills ..................................................................................... 4
Handling complaints - a boss’s view .............................................................................................. 4
Unit 24: Business across cultures ....................................................................................................... 5
Working in another culture............................................................................................................ 5




1

, Structure for a report !

I. Introduction

Purpose of the report
Referring to recommendations
Give the sources being used

II. Findings

Body of the report

III. Recommendations

Subjective part

IV. Conclusion

Brief summary of the findings


Unit 13: Arranging business travel !
How social media and mobile technologies are changing business travel

 Advertising and offering discounted rates are no longer enough
 Travellers are looking for cheaper accommodations
 Guests are less about brand loyalty and more about value for money
 People use hotel-review websites to read previous guests’ comments
 Mobile travel research and booking make it possible for travellers to shorten the time between
the booking and arrival date
 Mobile apps allow business travellers to check a flight’s status, book a hotel and check in while
still on the road
 Travellers’ behaviour evolves continuously because of fast changing social media and mobile
technology


Unit 14: Business conferences !
Making the most of business conferences

 You have to write Action Steps
 Highlight the points you want to act on later
 Always ask yourself one major question: “What have I learned?”
 Get one useful idea from each session
 Think how the things you hear relate to your work
 You don’t have to attend every event
 Be flexible about how you use conferences
 Meet the conference-goers in between sessions
 Organize meetings before you arrive
 Try to meet people who are valued by your colleagues



2

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