DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+

Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example Blog, Website, Social Media Account, Paid Media Example Display Ads, Social Media, Retargeting Earned Media Example Word of mouth promotion, reviews, and mentions Direct Marketing Mailings and brochures, flyers, and coupons Broadcast Marketing Product placement, program sponsorship, and cinema advertisement Referral Marketing Fidelity cards, word of mouth, and discounts for sponsorships Traditional Marketing characteristics Outbound, one-to-many, mass, passive audience Digital Marketing characteristics Active audience, inbound, one-to-one, individual 3i principles 1. Initiate 2. Iterate 3. Integrate What elements of a SMART objective are illustrated in the following statement? In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. Specific and Measurable Audience Research Survey tool, marketing research company, social media platform, behavior analytics Social Listening Hootsuite, hashtags, Tweetdeck, influencers Social listening identifies audiences interests market research provides third-party analysis of specific topics What are the main benefits of a 360 marketing campaign? Optimizes for scale and relevance, covers the entire buying cycle Steps of framework for managing projects 1. Identify the project or campaign 2. Write a project brief 3. Develop goals and objectives 4. Get input from the team 5. Map out timelines and tasks Why use content marketing in a digital strategy? Grows brand or business awareness, Increases SEO rankings, Recruits brand advocates What are the potential benefits from including social listening in a content strategy? Identify customer sentiment in relation to your brand Spot risks such as emerging competitors What needs to be analyzed when conducting a competitor content audit? Social following and new format adoption Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your brand business story? Map story to personas It's important that there is room for a creative spark when developing content. Identify the steps involved in the creative process. Create Prototypes, brainstorming ideas, leave the idea alone for a period Identify the best practices to consider when creating image content. Consider the rule of thirds Use text that develops the story or helps drive action Use clean and simple images Identify the best practices to consider when creating video content. Consider the tone and accent of the voiceover used Quickly inform the viewer of the video subject Understand the importance of location What are the benefits of content personalization? Increases brand affinity Increases conversion rates Linkedin Whitepaper Website Blog Content seeding is a strategic approach to publishing content so that it is seen by an audience who will positively engage with it. Identify the benefits of content seeding. Reach a wider audience Increases relevance to targeted audience Gain credibility through influencer distribution What are the benefits of content marketing measurement? Clarify topics and themes that resonate with an audience Unearth unexpected insights Inform roadmap for an effective content strategy Justify spend and resource allocation Engagement More pages viewed per session Increased numbers of returning visitors Higher average time on site Reduced bounce rates Conversion Shorter path to purchase Increased conversion rate Reduced cost per sale Higher number of goals achieved Suppose you have been tasked with creating a content marketing report. What information needs to be included in the report? Overall performance in relation to KPIs Details of all content produced Summary of insights Five stages of the creative process for generating new ideas in order 1. Prepare 2. Incubate 3. Illuminate 4. Verify 5. Practice Social Media Marketer Reporting threats to brand Responding to communities Nurturing influencer outreach efforts Curating content What is the quickest way to set up a YouTube business channel? Choose business option during YouTube channel setup. What is the easiest way to set up a Pinterest page for a business? Create a new business account Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community? Join social platform groups relevant to your business. Use hashtags in posts to increase discoverability. You were successful in your community building efforts and have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this community. What are the best methods for doing this? Use persuasive CTAs in posts that encourage actions. Include a personal name in public social responses. When posting video content on social media platforms, what best practices should you follow? Capture and share live events. Design your videos for vertical views. What best practices should you follow when posting video content to YouTube? CONTINUED...