DPR3702_EXAM PORTFOLIO_12 MAY 2023 SOLUTIONS.

Name of module : Public Relations in Industry
Module code : DPR3702
Assessment : Exam Portfolio
Due Date : 12 MAY 2023, 23H00 PM
Marks : 100
Year : 2023 Semester 1

, Table of Contents


SECTION A ................................................................................................................................................. 3
QUESTION 1: PUBLIC RELATIONS PLANNING [25 MARKS] ......................................................... 3
1. Research: Conduct research about the IEC as an organisation and present the findings in
two paragraphs. [8 Marks] Your research should focus on the mandate of the IEC. ..................... 3
2. Objectives: Outline the objectives of your IEC voter registration campaign. [3 Marks] ........... 4
3. Programming: Outline the action plan of your public relations plan outlining the activities,
the people responsible for each activity, and the budget. [10 Marks] ................................................ 4
4. Evaluation: Use the SWOT analysis to evaluate your public relations plan. [4 Marks] ........... 6
QUESTION 2: COMMUNICATION STRATEGY FOR IEC 2024 VOTER REGISTRATION
CAMPAIGN: [10 MARKS] ......................................................................................................................... 7
2.1 Campaign theme [2 Marks] ................................................................................................................ 7
2.2 Communication channels [4 Marks].................................................................................................. 7
2.3 Communication challenges [2 Marks] .............................................................................................. 8
2.4 Target Audience [2 Marks] ................................................................................................................. 8
SECTION B: PUBLIC RELATIONS IN THE PUBLIC SECTOR: GOVERNMENT
COMMUNICATION [20 MARKS] ............................................................................................................ 9
QUESTION 3: COMMUNICATION GUIDELINES DURING AN ELECTION PERIOD ................... 9
3.1 Discuss how the work of government must continue during the election period for Ministers
and Government Communicators. [10 Marks] ....................................................................................... 9
SECTION C: PUBLIC RELATIONS IN THE ENTERTAINMENT INDUSTRY [10 MARKS] ....... 11
4.1 The Amapiano group is scheduled to perform at the METRO FM 2024 awards in
Bombela Stadium, Mpumalanga Province. You have been requested to compile an interview
schedule for the group with different media. Compile an interview schedule with at least five
different media houses indicating the media platforms, time, the host DJ, and the name of the
show you would like the group to be interviewed. [10 Marks] ........................................................... 11
SECTION D: PUBLIC RELATIONS ETHICS [15 MARKS] .............................................................. 13
5.1. Use the link below to access an article by Nico Strydom on how communication and PR
professionals should behave in South Africa and the need for regulation of the PR industry. In
not more than 15 lines, summarise the article. .................................................................................... 13
SELF-REFLECTION (5 MARKS) ........................................................................................................... 13
References ................................................................................................................................................ 14