Written Assessment for Business Skills Training for TEFL teachers Course
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Your name: Date of submission:
APHELELE TENGILE 01 April 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Option 1
Online TEFL students in Asia and/or Europe
MARKET ANALYSIS (125 – 175 words, including SWOT)
Summarise your evaluation of the internal, external and macro factors that will inform your business plan. Present this in a SWOT
analysis.
1
, Written Assessment for Business Skills Training for TEFL teachers Course
Save your file as a PDF by clicking File, Download and selecting PDF Document
Market analysis is a process of evaluating and identifying factors that can have impact in the business so the owner can make
informed business decisions. Internal factors such as qualifications, experience, resources etc. are in the Centre of my analysis and
these are factors that you can control, strength and weakness have a direct impact on how you position your services within the
marketplace. External factors such as customers, competition, types of lesson, pay rates etc. are wider points from the sector, have a
direct impact and outside of your control. Macro factors these are also outside of the sector such as politics, economy, environment
technology etc.
SWOT ANALYSIS:
Internal
S strength W weakness
Enable to identify where Enable to Identify business
you have a competitive challenges and preventing
advantage that you can them from becoming an issue
use to help a business in a business.
succeed.
O T threats
opportunities Help to identify threats that
Help to identity market could harm your business and
segments where your minimize those threats or risks.
business might have
chances to succeed.
External
2
Save your file as a PDF by clicking File, Download and selecting PDF Document
Your name: Date of submission:
APHELELE TENGILE 01 April 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Option 1
Online TEFL students in Asia and/or Europe
MARKET ANALYSIS (125 – 175 words, including SWOT)
Summarise your evaluation of the internal, external and macro factors that will inform your business plan. Present this in a SWOT
analysis.
1
, Written Assessment for Business Skills Training for TEFL teachers Course
Save your file as a PDF by clicking File, Download and selecting PDF Document
Market analysis is a process of evaluating and identifying factors that can have impact in the business so the owner can make
informed business decisions. Internal factors such as qualifications, experience, resources etc. are in the Centre of my analysis and
these are factors that you can control, strength and weakness have a direct impact on how you position your services within the
marketplace. External factors such as customers, competition, types of lesson, pay rates etc. are wider points from the sector, have a
direct impact and outside of your control. Macro factors these are also outside of the sector such as politics, economy, environment
technology etc.
SWOT ANALYSIS:
Internal
S strength W weakness
Enable to identify where Enable to Identify business
you have a competitive challenges and preventing
advantage that you can them from becoming an issue
use to help a business in a business.
succeed.
O T threats
opportunities Help to identify threats that
Help to identity market could harm your business and
segments where your minimize those threats or risks.
business might have
chances to succeed.
External
2
