A summary of
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 1: Introduction / Consumers in the marketplace
Contents
Chapter 1: An Introduction to Consumer Behaviour ................................................... 2
Chapter 2: A Consumer Society ................................................................................. 5
Chapter 9: Individual Decision Making........................................................................ 9
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 1: Introduction / Consumers in the marketplace
Contents
Chapter 1: An Introduction to Consumer Behaviour ................................................... 2
Chapter 2: A Consumer Society ................................................................................. 5
Chapter 9: Individual Decision Making........................................................................ 9
