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MNM3712 CUSTOMER RELATIONSHIP MANAGEMENT

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MNM3712 CUSTOMER RELATIONSHIP MANAGEMENT









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Uploaded on
April 26, 2023
File latest updated on
April 26, 2023
Number of pages
14
Written in
2022/2023
Type
Essay
Professor(s)
Unknown
Grade
A+

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BMZ




Table of Contents
Question 1................................................................................................................. 2

Contractors ........................................................................................................... 2

Modifiers ................................................................................................................ 2

Influencers ............................................................................................................ 3

Isolateds ................................................................................................................ 4

Question 2................................................................................................................. 4

QUESTION 3 ............................................................................................................. 6

Asymmetry ............................................................................................................ 6

Case application................................................................................................ 6

Stability.................................................................................................................. 6

Case application................................................................................................ 7

Legitimacy ............................................................................................................. 7

Case application................................................................................................ 7

Necessity .................................................................................................................. 8

Case application................................................................................................ 8

Reciprocity ............................................................................................................ 8

Case application................................................................................................ 8

Efficiency ............................................................................................................... 9

Types of costs associated with transactions ................................................. 9

The level of transaction costs ........................................................................ 10

The dimensions of transactions .................................................................... 10

Case application.............................................................................................. 11

References .............................................................................................................. 12




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