MGT 6311 FINAL EXAM WITH 100%
CORRECT ANSWERS
(2024/2025)
near field communication - Correct Answer-a set of communication
protocols that enable two devices, one of which is usually a mobile
device, to communicate when theyare within four cm of each other
QR code - Correct Answer-quick response code. a machine readable
code like a barcode that can be used to store information like URLs and
can be read by an appthrough the camera of a smartphone.
9 principles of mobile - Correct Answer-personal, always carried,
always on, build inpayment, available point of creative inspiration,
accurate audience measure, social context, augmented reality, digital
interface
defining mobile channels - Correct Answer-SMS/MMS, USSD (menu
of options whencustomer calls you), beacon (low energy bluetooth
device), AR/VR
mobile benefits - Correct Answer-hyper local and interactive
marketing, which can greatly increase engagement. People spend
more time online than with any other media, much on mobile.
measure & optimize along the way.
call to action - Correct Answer-a phrase written to motivate the reader to
take actionsuch as sign up for our newsletter or book car hire today
email service provider - Correct Answer-a service that helps you design
and sendemails
hard bounce - Correct Answer-the failed delivery of email
communication due to anundeviating reason like a non existent address
Internet protocol - Correct Answer-an exclusive number that is used to
represent everysingle computer in a network
, internet service provider - Correct Answer-The company providing you
access to theInternet, for example, MWEB, AOL and Yahoo!
open rate - Correct Answer-The percentage of emails determined as
opened out of thetotal number of emails sent
opt-in - Correct Answer-Giving permission for emails to be sent to you
Opt-out - Correct Answer-Also known as unsubscribe. The act of
removing oneself froma list or lists so that specified information is no
longer received via email
self bounce - Correct Answer-The failed delivery of an email due to a
deviating reasonlike an overloaded email inbox or a server failure.
unique forwarders - Correct Answer-This refers to the number of
individuals whoforwarded a specific email on.
white list - Correct Answer-A list of accepted email addresses that an
ISP, a subscriberor other email service provider allows to deliver
messages regardless of spam filter settings
direct marketing options - Correct Answer-promotional emails, newsletters,
transactionalemails, SMS marketing
goals of promotional emails - Correct Answer-user makes a purchase,
user downloadscontent, user requests further info
rules for unsolicited emails and SMS - Correct Answer-you cannot send
communications without someone's permission and if they want to
unsubscribe, youhave to meet their request or face penalties in many
jurisdictions
parts of an email - Correct Answer-sender information, subject line,
preheader, header,personalized greeting, footer, unsubscribe link
writing for direct marketing - Correct Answer-1. limit in message links
to just the CTA ifpossible
2. subject line is all important
useful email KPIs - Correct Answer-open rate, CTR< number of emails
forwarded, ROI,number of social shares, database growth, conversion
CORRECT ANSWERS
(2024/2025)
near field communication - Correct Answer-a set of communication
protocols that enable two devices, one of which is usually a mobile
device, to communicate when theyare within four cm of each other
QR code - Correct Answer-quick response code. a machine readable
code like a barcode that can be used to store information like URLs and
can be read by an appthrough the camera of a smartphone.
9 principles of mobile - Correct Answer-personal, always carried,
always on, build inpayment, available point of creative inspiration,
accurate audience measure, social context, augmented reality, digital
interface
defining mobile channels - Correct Answer-SMS/MMS, USSD (menu
of options whencustomer calls you), beacon (low energy bluetooth
device), AR/VR
mobile benefits - Correct Answer-hyper local and interactive
marketing, which can greatly increase engagement. People spend
more time online than with any other media, much on mobile.
measure & optimize along the way.
call to action - Correct Answer-a phrase written to motivate the reader to
take actionsuch as sign up for our newsletter or book car hire today
email service provider - Correct Answer-a service that helps you design
and sendemails
hard bounce - Correct Answer-the failed delivery of email
communication due to anundeviating reason like a non existent address
Internet protocol - Correct Answer-an exclusive number that is used to
represent everysingle computer in a network
, internet service provider - Correct Answer-The company providing you
access to theInternet, for example, MWEB, AOL and Yahoo!
open rate - Correct Answer-The percentage of emails determined as
opened out of thetotal number of emails sent
opt-in - Correct Answer-Giving permission for emails to be sent to you
Opt-out - Correct Answer-Also known as unsubscribe. The act of
removing oneself froma list or lists so that specified information is no
longer received via email
self bounce - Correct Answer-The failed delivery of an email due to a
deviating reasonlike an overloaded email inbox or a server failure.
unique forwarders - Correct Answer-This refers to the number of
individuals whoforwarded a specific email on.
white list - Correct Answer-A list of accepted email addresses that an
ISP, a subscriberor other email service provider allows to deliver
messages regardless of spam filter settings
direct marketing options - Correct Answer-promotional emails, newsletters,
transactionalemails, SMS marketing
goals of promotional emails - Correct Answer-user makes a purchase,
user downloadscontent, user requests further info
rules for unsolicited emails and SMS - Correct Answer-you cannot send
communications without someone's permission and if they want to
unsubscribe, youhave to meet their request or face penalties in many
jurisdictions
parts of an email - Correct Answer-sender information, subject line,
preheader, header,personalized greeting, footer, unsubscribe link
writing for direct marketing - Correct Answer-1. limit in message links
to just the CTA ifpossible
2. subject line is all important
useful email KPIs - Correct Answer-open rate, CTR< number of emails
forwarded, ROI,number of social shares, database growth, conversion
