COM2602 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED

COM2602 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ............ QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 Communication can be defined as the glue that binds together the individuals and departments of an organisation in a collective effort to realise the set goals. Therefore, it can be said that communication plays a pivotal role in the functioning of the organisation as a whole. According to Angelopulo and Barker (2013), the mechanistic and interactional communication approaches are most applicable in the context of organisations. With the above statement in mind, discuss in detail the two communication approaches. Include in your discussion an explanation of the difference between the two approaches. (15) 1.2 There are six fields of communication. Discuss the flowing fields of communication with special reference to their major emphases: 1.2.1 Organisational communication (4) 1.2.2 Public relations (3) 1.2.3 Marketing communication (3) [25] QUESTION 2 THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION 2.1 Squeaky Clean is a South African company that produces and distributes washing powder. It has branches in all nine provinces of South Africa. The company has separate marketing and public relations divisions. Of concern is that the company’s communication campaigns have been characterised by internal contradictions, with the result that it has had bad relations with most its stakeholders. Regrettably, management is not yet convinced that communication integration is the best approach to address the company’s communication challenges. As a marketing and communication manager at the company, you should do the following: 2.1.1 Define and explain communication integration to management. (5) 2.1.2 Identify and outline three reasons that have led to the need for integration that management needs to be aware of. (10) 2.1.3 Identify the five locations in the organisation that are centrally important to communication integration and what is required for communication integration to proceed in each location. (15) [30] 14 QUESTION 3 COMMUNICATION INTEGRATION PROCESSES Continuing from the scenario in Question 2: 3.1 As a marketing and communications manager at Squeaky Clean, which has branches in all nine provinces of South Africa, you know that the company has other marketing and communication managers in these branches. These managers, in turn, have their own staff members who do not report directly to management, but who share some communication tasks as part of their responsibilities. You and the other communication manager need to decided how to coordinate the communication of the entire organisation. How would you manage communication integration using rules and directives, sequencing, routines and group problem-solving in order to ensure that your company’s communication is integrated? Describe each method and explain how you would apply it in the case of your company. (20) 3.2 Explain how corporate identity can help curb internal contradictions and improve relations with most of the company’s stakeholders. (5) [25] QUESTION 4 INTEGRATED COMMUNICATION MEASUREMENT 4.1 Discuss the three phases of Van Riel’s model of organising and coordinating the communication process. (10)