COM3702 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED

COM3702 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. Answers, guidelines, workings and references..... ........ 1. INTRODUCTION [5 marks:125 words] In your introduction, you will need to tell us what you intend to do in this assignment. Write in the third person, not in the first person. More guidelines on how to write an introduction will be posted on myUnisa under the Additional Resources tab. 2. MEDIA POLICY AND REGULATION 2.1 Internal and external media regulations in South Africa [20 marks:500 words] Read the Prevention and Combating of Hate Crimes and Hate Speech Bill, then do the following: 2.1.1 Provide a brief overview of the Bill and then explain whether the Bill can be regarded as internal or external regulation. See Tutorial Letter CMNALLE/301 to learn how to cite the Bill correctly. You are expected to attach only the cover page of the Bill as an addendum. (125 words) (5) 2.1.2 Write an essay in which you discuss your understanding of freedom of expression and the limitations thereof. Indicate whether the Prevention and Combating of Hate Crimes and Hate Speech Bill enhances or hinders freedom of expression. Your conclusion should also indicate whether the Bill is acting in the public interest or not. Substantiate your answer by citing the debates that are occurring around the Bill. Cite at least two (2) academic sources – excluding the prescribed book and study guide. (375 words) (15) Consult Tutorial Letter CMNALLE/301 to learn how to write an essay. Your essay should have an introduction, a body and a conclusion. Ensure coherence by maintaining a logical flow of ideas. Do not use any headings in your essay. The essay needs to be a minimum of 375 words and not more than 500 words. 3. REPRESENTATION 3.1 Representation defined [15 marks:375 words] Choose a magazine advertisement that effectively illustrates the theoretical concept of simulacrum. 3.1.1. Define and provide a comprehensive explanation of the simulacrum theory in the context of representation. Ensure that you include complete references from the relevant texts. (125 words) (5) 3.1.2. Evaluate whether the advertisement you selected can be categorised as a representation of simulacrum. Justify your answer by citing specific examples from the advertisement. (125 words) (5) 3.1.3. Elaborate on four signs from the chosen advertisement concerning the concept of "profound reality." If, for instance, the advertisement features symbols like a car or a perfume bottle and these serve as signs, relate them to the theoretical foundations of simulacrum. (125 words) (5) 3.2 Gender and the media [20 marks:500 words] Investigate the media's portrayal of either men or women, delving into the intricate details of stereotyping. Write an essay that critically analyses how the media constructs and perpetuates stereotypes related to gender. To illustrate your arguments, include an advertisement from a magazine. You are welcome to include an advertisement from an online magazine. Analyse the magazine advertisement in full and explain clearly how representation and stereotyping operate in the advertisement. Use the following as an outline for your essay: 3.2.1 Introduction to the essay Introduce the essay briefly by discussing the theory of representation of gender in the media. (Focus on your choice.) (2) 3.2.2 The body of the essay Explain and discuss the theory of gender. (4) Explain and discuss the theory of stereotyping. (4) Give a detailed discussion, with examples from the advertisement, to illustrate your theoretical discussion. (7) 3.2.3 Conclusion Briefly conclude your discussion of gender representation in South Africa. Give your own recent examples (since the beginning of 2019) from the media. (3)