Unit 1, Assignment 3 .
This assignment will be a short and simple, but rather detailed essay, as it will only include
an analysis and a justification of how my business performed acts of innovation and
enterprise. There will be a concluding paragraph at the end.
M5
Analysis of Innovation and Enterprise .
I believe BMW’s innovation and enterprise was a very large success, simply due to the
evidence of the market share they hold in the UK, which is at about 5.9%. Additionally, with it
being in an abroad country, this makes it even more impressive as this market share is only
referring to the UK, not Germany, their homeland. This is numerical proof that BMW has
achieved success.
I also believe their enterprise was a big success because of how they introduced the first
series-produced car to be equipped with very technological laser headlights. This works with
a system named the Selective Beam system. When a car is to overtake the i8, it will be
detected, followed by the cars lights automatically dimming in order to prevent blinding those
in the passing car. This innovation doesn’t focus on the car itself, but also about others
around it. The i8 itself was
Another way they are very good at innovation and enterprise is how they are extremely fast
quick to turn these ideas and into very detailed blueprints, and then swiftly transfer these
blueprints into production. By doing this, they minimise the time that a competitor can
potentially steal their ideas, especially if they aren’t trademarked. This ultimately eliminates a
reasonably sized portion of the risk involved of innovation; the thieving of other people’s
ideas. But, if other competitors do ‘steal’ their work, it’s likely that BMW would already be
known for that piece of enterprise, given they’ve marketed it enough, and marketed it
correctly even more so.
Another thing they did well would be how intelligently they responded to the post-WW2
consequences. As facilities in Munich and Allach were restricted from making motorcycles,
cars etc., they had to resort to other products they could sell. As a result, they sold pots,
pans and bicycles, things that would help Germans make food and get around, seen as a lot
of assets all across Germany were destroyed in the second Great War, caused by things like
artillery shells, grenades, fires and soldiers looting. They assessed the things that would’ve
been in great demand at the time, and things that they were allowed to produce and sell,
then proceeding to make their business survive from this – with their situation being post-
war, survival must be their number one priority, seen as the German economy was far
beyond being in ashes at the time. They dealt with their political external factors evidently
well.
Adding to this list, another solid point would be their most successful sports car of the late
1930s, the BMW 328. This vehicle set the standards for the sports car, showing of its new
(at the time), lightweight chassis, and aluminium cylinder head. Aluminium is a great element
to use in vehicles (especially performance-based cars), seen as it is rather on the lighter
side. The lighter the car, the faster it will go, since there is less weight to carry. They
additionally introduced enhanced aerodynamics to the car, which is vital when reducing
weight as it reduces the potential risk of the car lifting off the ground when undergoing high
speeds.
This assignment will be a short and simple, but rather detailed essay, as it will only include
an analysis and a justification of how my business performed acts of innovation and
enterprise. There will be a concluding paragraph at the end.
M5
Analysis of Innovation and Enterprise .
I believe BMW’s innovation and enterprise was a very large success, simply due to the
evidence of the market share they hold in the UK, which is at about 5.9%. Additionally, with it
being in an abroad country, this makes it even more impressive as this market share is only
referring to the UK, not Germany, their homeland. This is numerical proof that BMW has
achieved success.
I also believe their enterprise was a big success because of how they introduced the first
series-produced car to be equipped with very technological laser headlights. This works with
a system named the Selective Beam system. When a car is to overtake the i8, it will be
detected, followed by the cars lights automatically dimming in order to prevent blinding those
in the passing car. This innovation doesn’t focus on the car itself, but also about others
around it. The i8 itself was
Another way they are very good at innovation and enterprise is how they are extremely fast
quick to turn these ideas and into very detailed blueprints, and then swiftly transfer these
blueprints into production. By doing this, they minimise the time that a competitor can
potentially steal their ideas, especially if they aren’t trademarked. This ultimately eliminates a
reasonably sized portion of the risk involved of innovation; the thieving of other people’s
ideas. But, if other competitors do ‘steal’ their work, it’s likely that BMW would already be
known for that piece of enterprise, given they’ve marketed it enough, and marketed it
correctly even more so.
Another thing they did well would be how intelligently they responded to the post-WW2
consequences. As facilities in Munich and Allach were restricted from making motorcycles,
cars etc., they had to resort to other products they could sell. As a result, they sold pots,
pans and bicycles, things that would help Germans make food and get around, seen as a lot
of assets all across Germany were destroyed in the second Great War, caused by things like
artillery shells, grenades, fires and soldiers looting. They assessed the things that would’ve
been in great demand at the time, and things that they were allowed to produce and sell,
then proceeding to make their business survive from this – with their situation being post-
war, survival must be their number one priority, seen as the German economy was far
beyond being in ashes at the time. They dealt with their political external factors evidently
well.
Adding to this list, another solid point would be their most successful sports car of the late
1930s, the BMW 328. This vehicle set the standards for the sports car, showing of its new
(at the time), lightweight chassis, and aluminium cylinder head. Aluminium is a great element
to use in vehicles (especially performance-based cars), seen as it is rather on the lighter
side. The lighter the car, the faster it will go, since there is less weight to carry. They
additionally introduced enhanced aerodynamics to the car, which is vital when reducing
weight as it reduces the potential risk of the car lifting off the ground when undergoing high
speeds.
