MNG3701 ASSIGNMENT 1 SEMESTER 1 2023
, Introduction
Organisations have vision and mission statements that guides strategic
planning. Without clear vison statement, the organisation may not be able
to set clear objectives and goals that makes them competitive. The essay
is based on the case study of Dis- chem and will differentiate between
responsible competitiveness and irresponsible competitiveness and
identify Dis-Chem’s sources of competitive advantage. The paper will also
appraise the Dis-Chem vision statement and analyse the market
environment of Dis-Chem.
1a Difference between responsible competitiveness and irresponsible
competitiveness.
Botha (2022) differentiate responsible competitiveness and irresponsible
competitiveness. Responsible competitiveness is the achievement of
competitive advantage for an organisation through the strategic
management process, while also creating above average responsible
business performance (Botha, 2022). On the other hand, irresponsible
competitiveness occurs when an organisation is competitive at the cost of
society and the environment.
1b four examples of Dis-Chem’s sources of competitive
advantage are extensive distribution network
professional staff
value added
services extensive
product lines
several business partnerships
2 Dis-Chem vision statement evaluation table
to be the preferred and leading retail pharmacy Group in Southern Africa and to be
the preferred partner for our customers, employees, suppliers, the communities in
which we operate, our shareholders and regulators; to lead the market in terms of
product innovation and range, superior customer service and loyalty rewards; to be
the destination outlet of choice for health, beauty and other personal needs of
, Introduction
Organisations have vision and mission statements that guides strategic
planning. Without clear vison statement, the organisation may not be able
to set clear objectives and goals that makes them competitive. The essay
is based on the case study of Dis- chem and will differentiate between
responsible competitiveness and irresponsible competitiveness and
identify Dis-Chem’s sources of competitive advantage. The paper will also
appraise the Dis-Chem vision statement and analyse the market
environment of Dis-Chem.
1a Difference between responsible competitiveness and irresponsible
competitiveness.
Botha (2022) differentiate responsible competitiveness and irresponsible
competitiveness. Responsible competitiveness is the achievement of
competitive advantage for an organisation through the strategic
management process, while also creating above average responsible
business performance (Botha, 2022). On the other hand, irresponsible
competitiveness occurs when an organisation is competitive at the cost of
society and the environment.
1b four examples of Dis-Chem’s sources of competitive
advantage are extensive distribution network
professional staff
value added
services extensive
product lines
several business partnerships
2 Dis-Chem vision statement evaluation table
to be the preferred and leading retail pharmacy Group in Southern Africa and to be
the preferred partner for our customers, employees, suppliers, the communities in
which we operate, our shareholders and regulators; to lead the market in terms of
product innovation and range, superior customer service and loyalty rewards; to be
the destination outlet of choice for health, beauty and other personal needs of
