Explain the challenges of globalization facing selected businesses when using the internet as
a marketing tool
In this report I will be writing about the challenges faced by internet marketing by an
organisation, the organisation is e commence and both organisations have a website, EasyJet
airline the website is http://www.easyjet.com/en/, the other Website NatWest and its website is
http://personal.natwest.com/personal.html. One of the challenges faced by internet marketing is
the expenses. Costs of setting up a website can be very expensive, as you have to consider things
such as, the domain name; protection of the website; people looking after the website; designing
the website; hosting and staff to look after the consumer’s requests and query’s. This in return
will cost the company a lot of money the actual upkeep of the website.
Both organisations are buy side businesses, what this means is that a business sells directly to
customers there isn’t a middle man, this therefore reduces the risk of miss communication and
reduces the risk of customers having a bad customer experience. If the middle man is illuminated
then customer bonds are more likely to form and they are more likely to stay for long term
because they were deal by the business directly how the business wanted to deal with them.
A challenge of internet marketing is security. An online business makes their profit through
online sales, and therefore needs to make sure that people feel secure and safe doing so; this is
very important to both companies but is targeted more towards NatWest. They can do this by
making sure their website has regular virus checks and some sort of software to stop it from
being hacked. They also need to make sure that the business has a very secure website when
people use the online service or when they purchase a product. NatWest have a special password
system, so that when you are about to purchase a product, the customer will have to enter the
password as well as all the relevant card details. A company could also use companies such as,
PayPal and ask customers to pay through there. This will make the customer feel more secure as
they know it’s a website they can trust. It’s best so that the customer feel safe and secure when
dealing with finance online.
The NatWest Logo also allows
The website name starts with https://
customers to know that this is a
therefore reassuring customers that
secure site.
this is a secure site
Padlock shows that this site has
firewalls to prevent any hackers or
any other types of bad malware
Customers also need a specific
code to access the account
therefore making the customer feel
The website design
that this website is real and with
needs to be user friendly in
this is illuminates doubt Page 1 of 16
a marketing tool
In this report I will be writing about the challenges faced by internet marketing by an
organisation, the organisation is e commence and both organisations have a website, EasyJet
airline the website is http://www.easyjet.com/en/, the other Website NatWest and its website is
http://personal.natwest.com/personal.html. One of the challenges faced by internet marketing is
the expenses. Costs of setting up a website can be very expensive, as you have to consider things
such as, the domain name; protection of the website; people looking after the website; designing
the website; hosting and staff to look after the consumer’s requests and query’s. This in return
will cost the company a lot of money the actual upkeep of the website.
Both organisations are buy side businesses, what this means is that a business sells directly to
customers there isn’t a middle man, this therefore reduces the risk of miss communication and
reduces the risk of customers having a bad customer experience. If the middle man is illuminated
then customer bonds are more likely to form and they are more likely to stay for long term
because they were deal by the business directly how the business wanted to deal with them.
A challenge of internet marketing is security. An online business makes their profit through
online sales, and therefore needs to make sure that people feel secure and safe doing so; this is
very important to both companies but is targeted more towards NatWest. They can do this by
making sure their website has regular virus checks and some sort of software to stop it from
being hacked. They also need to make sure that the business has a very secure website when
people use the online service or when they purchase a product. NatWest have a special password
system, so that when you are about to purchase a product, the customer will have to enter the
password as well as all the relevant card details. A company could also use companies such as,
PayPal and ask customers to pay through there. This will make the customer feel more secure as
they know it’s a website they can trust. It’s best so that the customer feel safe and secure when
dealing with finance online.
The NatWest Logo also allows
The website name starts with https://
customers to know that this is a
therefore reassuring customers that
secure site.
this is a secure site
Padlock shows that this site has
firewalls to prevent any hackers or
any other types of bad malware
Customers also need a specific
code to access the account
therefore making the customer feel
The website design
that this website is real and with
needs to be user friendly in
this is illuminates doubt Page 1 of 16
