ACTIVTY ONE – RATIONALE
Introduction
Write about what the business sells?
Do the business create their own products, or do they have a manufacturer to create
their products?
What are the businesses different distribution channels?
Talk about the outlined objective of the business? (e.g what the business wants to
achieve).
Any opportunities arisen for the business (such as new distribution channels
opportunities).
Then finally pick the suitable option (there are two options, option 1 and option 2).
Marketing aims and objectives
Overall aims of the business.
Write a paragraph about how you are going to achieve the overall aims.
Then write about the overall aims of the marketing campaign (which fit with the
opportunities arisen part).
Outline 3 marketing objectives for the business.
Justify these 3 marketing objectives in a table.
Marketing Objective Justification
Analysis of market research information
Talk about the validity and the reliability of the secondary research (talk about things
such as how useful the date is? And would have been improved with the secondary
data which was given).
Then talk about the market information in a table. (Include things such as Market
Size, Market Growth, Market segments, Competition, Trends and Target Market)
Information Key Data What It means for the
company?
Talk about the validity and the reliability of the primary research (talk about things
such as how accurate the information is and what things went wrong with the
findings).
Justification for the rationale
Write up a SWOT and PESTLE
Then write a small paragraph for each a SWOT and PESTLE on why the option which
you choose relates to the SWOT and PESTLE analysis and what the business can learn
from this report.
Introduction
Write about what the business sells?
Do the business create their own products, or do they have a manufacturer to create
their products?
What are the businesses different distribution channels?
Talk about the outlined objective of the business? (e.g what the business wants to
achieve).
Any opportunities arisen for the business (such as new distribution channels
opportunities).
Then finally pick the suitable option (there are two options, option 1 and option 2).
Marketing aims and objectives
Overall aims of the business.
Write a paragraph about how you are going to achieve the overall aims.
Then write about the overall aims of the marketing campaign (which fit with the
opportunities arisen part).
Outline 3 marketing objectives for the business.
Justify these 3 marketing objectives in a table.
Marketing Objective Justification
Analysis of market research information
Talk about the validity and the reliability of the secondary research (talk about things
such as how useful the date is? And would have been improved with the secondary
data which was given).
Then talk about the market information in a table. (Include things such as Market
Size, Market Growth, Market segments, Competition, Trends and Target Market)
Information Key Data What It means for the
company?
Talk about the validity and the reliability of the primary research (talk about things
such as how accurate the information is and what things went wrong with the
findings).
Justification for the rationale
Write up a SWOT and PESTLE
Then write a small paragraph for each a SWOT and PESTLE on why the option which
you choose relates to the SWOT and PESTLE analysis and what the business can learn
from this report.
