Name: Eric Asare
Assignment: unit 12 m2
Teacher: Kanayo Isiekwena
Class: 1G
In this assignment, I will be analysing the challenges the marketing
opportunities and challenges faced by Tesco’s when using internet within
its marketing mix.
Opportunities
Product
The opportunities Tesco faces when using internet marketing within
product is that they can present products and services in detail and
once this is done, the business can use a well-planned database to
capture data about customers, such as their names, addresses,
postcodes, telephone numbers and email addresses. Tesco is able to
builds up a database of customers. Tesco can use email to send
further product details or news about the business. For example,
through promotion and Club card points system. Tesco tries to build
a relationship with its online customers and is able to give them
product offers and recommendations based on their buying history.
Tesco can also present different 3D images of their products at
different angles with different affects and then gather information
based on customer’s perception.
Price
Tesco can use internet marketing for many opportunities within
prices. Tesco can allow its customers to negotiate prices of different
products this may be based on the quality or the quantity of the
product. E.g. discount on a product that is being purchased in bulks.
Also Tesco can allow its customers to compare prices of products
with other brands if not already able to. This allows customer to see
which value brand is the best.
Promotion
Tesco can introduce many different types of promotions that have
not been introduced before; this may attract more customers and
keep the business a success. New product launches are possible
online. Software downloads can be made available on a 24hr basis
and promotes widely online. Tesco can use multimedia
presentations, interactivity and movies as well as written
information.
Place
Tesco can respond quicker changing market needs; this means that
if the price of a product increases or decreases Tesco can easily
change the prices of the products online which than in store. Tesco
can monitor the activities of their competitors online to see what the
Assignment: unit 12 m2
Teacher: Kanayo Isiekwena
Class: 1G
In this assignment, I will be analysing the challenges the marketing
opportunities and challenges faced by Tesco’s when using internet within
its marketing mix.
Opportunities
Product
The opportunities Tesco faces when using internet marketing within
product is that they can present products and services in detail and
once this is done, the business can use a well-planned database to
capture data about customers, such as their names, addresses,
postcodes, telephone numbers and email addresses. Tesco is able to
builds up a database of customers. Tesco can use email to send
further product details or news about the business. For example,
through promotion and Club card points system. Tesco tries to build
a relationship with its online customers and is able to give them
product offers and recommendations based on their buying history.
Tesco can also present different 3D images of their products at
different angles with different affects and then gather information
based on customer’s perception.
Price
Tesco can use internet marketing for many opportunities within
prices. Tesco can allow its customers to negotiate prices of different
products this may be based on the quality or the quantity of the
product. E.g. discount on a product that is being purchased in bulks.
Also Tesco can allow its customers to compare prices of products
with other brands if not already able to. This allows customer to see
which value brand is the best.
Promotion
Tesco can introduce many different types of promotions that have
not been introduced before; this may attract more customers and
keep the business a success. New product launches are possible
online. Software downloads can be made available on a 24hr basis
and promotes widely online. Tesco can use multimedia
presentations, interactivity and movies as well as written
information.
Place
Tesco can respond quicker changing market needs; this means that
if the price of a product increases or decreases Tesco can easily
change the prices of the products online which than in store. Tesco
can monitor the activities of their competitors online to see what the
