UNIT 1
Customer satisfaction Klantentevredenheid
Online surveys Online vragenlijsten
Focus groups Focusgroepen
= a small diverse group of participants
chosen using criteria to represent target
customers for a new product or service.
In-depth interviews Diepgaande interviews
Desk-research Bureauonderzoek
Launch a product Een product lanceren
Target audience Doelgroep
Sample size Steekproefomvang
Primary research Primair onderzoek
Secondary research Secundair onderzoek
Quantitative Kwantitatief
= relating to research where the results can
be shown in the form of numbers,
percentages, etc.
Product tester Producttester
= someone who tries out something new to
determine how well it performs.
Impact Impact
= the effect or influence that an event,
situation, etc. has on someone or
something.
Respondent Een ondervraagde
= someone who answers a set of questions,
especially in a survey.
Gauge Meter, ijkpunt, peiling
= measure how people feel about
something or the effect that something is
likely to have on them.
Researcher Een onderzoeker
= a person whose job is to study a particular
subject to find out new things about it.
Qualitative Kwalitatief
= relating to the quality or standard of
something rather than the quality
Gather Verzamelen
= collect or accumulate over a period of
time.
Viable Uitvoerbaar
= used to describe something that is
realistic and therefore may succeed
Data analysis Data-analyse
= careful examination of something in order
to understand it better
Diverse Divers
Customer satisfaction Klantentevredenheid
Online surveys Online vragenlijsten
Focus groups Focusgroepen
= a small diverse group of participants
chosen using criteria to represent target
customers for a new product or service.
In-depth interviews Diepgaande interviews
Desk-research Bureauonderzoek
Launch a product Een product lanceren
Target audience Doelgroep
Sample size Steekproefomvang
Primary research Primair onderzoek
Secondary research Secundair onderzoek
Quantitative Kwantitatief
= relating to research where the results can
be shown in the form of numbers,
percentages, etc.
Product tester Producttester
= someone who tries out something new to
determine how well it performs.
Impact Impact
= the effect or influence that an event,
situation, etc. has on someone or
something.
Respondent Een ondervraagde
= someone who answers a set of questions,
especially in a survey.
Gauge Meter, ijkpunt, peiling
= measure how people feel about
something or the effect that something is
likely to have on them.
Researcher Een onderzoeker
= a person whose job is to study a particular
subject to find out new things about it.
Qualitative Kwalitatief
= relating to the quality or standard of
something rather than the quality
Gather Verzamelen
= collect or accumulate over a period of
time.
Viable Uitvoerbaar
= used to describe something that is
realistic and therefore may succeed
Data analysis Data-analyse
= careful examination of something in order
to understand it better
Diverse Divers
