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Samenvatting van hoofdtuk 7 en 8 van CE1, goed om lekker te oefenen!

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17-10-2022

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In deze powerpoint worden de hoofdstukken 7&8 samengevat van het vak CE1. In een makkelijke vorm, zodat je het lekker kan oefenen/ onthouden.

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Philip Kotler, Gary Armstrong Principes van marketing

Edition:februari 2021
ISBN:9789043038065
Edition:8

Written for

Institution: Hogeschool van Amsterdam (HvA)
Study: Commerciële Economie
Course: CE1

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Document information

Uploaded on: October 17, 2022
Number of pages: 21
Written in: 2022/2023
Type: Presentation
Person: Unknown

Subjects

marktpenetratie
productontwikkeling
porter
blue ocen en
de ontwikkelingsmatrix van anshoff
marktontwikkeling diversificatie
concurrentiestrategieën van porter
waardestrategieën van treacy en wiersema

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MARKTGERICHTE
MARKETINGSTRATEGIE
Hoofdstuk 7

,De ontwikkelingsmatrix van
Anshoff
- Groeikansen bepalen

- De 4 wegen naar groei

- Marktpenetratie

- Productontwikkeling

- Marktontwikkeling

- diversificatie

, Marktpenetratie

- Zelfde markt

- Zelfde product

- Omzet verhogen, door variatie aan het product toe te voegen, zoals een nieuwe kleur.

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jesseveerman Hogeschool van Amsterdam

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Samenvatting van hoofdtuk 7 en 8 van CE1, goed om lekker te oefenen!

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More courses for Hogeschool van Amsterdam (HvA) > Commerciële Economie

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Satisfaction guarantee: how does it work?

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Can Stuvia be trusted?