COM3703
Media content and media
audiences
Assignment 3 – Portfolio Project
Date: 17 October 2022
Unique assignment number:
,TABLE OF CONTENTS PAGE
1. INTRODUCTION 4
2. COMMUNICATION AND MEDIA SEMIOTICS 4
2.1 Details of the chosen television series 4
2.2.1 The title of the series 4
2.2.2 The names of the main characters 4
2.2.3 The basic plotline 4
2.2 The four signs with examples from the chosen TV series 4
2.3 Codes in communication 5
2.3.1 What a code entails in the communication context 5
2.4 Fiske’s typology of communication codes. 6
2.4.1 Fiske’s seven types of codes 6
2.4.2 Five codes evident in the TV series 7
3. TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT 9
3.1 Concept of genre and narrative 9
3.2 Critical discussion on the concept of argumentation 9
3.3 Text analysis of newspaper articles. 10
3.3.1 The three kinds of rhetorical practice 10
3.3.2 examples of the three rhetorical practices 10
3.3.3 The three modes of persuasion 12
3.3.4 Examples of the three modes of persuasion 12
4. FILM THEORY AND CRITICISM 13
4.1 The film: an overview 13
4.2 A Theoretical discussion 13
4.2.1 Five characteristics of Strinati 13
4.2.2 the works of postmodernism theorists 14
4.3 A postmodern analysis of a film 16
5. QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH 18
5.1 Formulation of a research question 18
5.2 The target and accessible population 18
5.3 The sampling method 18
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, 5.4 Type of questionnaire survey 18
5.4.1 type of questionnaire survey 18
5.4.2 Second choice of a questionnaire survey 18
5.5 Formulation of different questions 19
5.5.1 Open-ended questions 19
5.5.2 Multiple choice questions 20
5.5.3 Contingency questions 20
5.5.4 Rank-order questions 20
5.5.5 Likert-Type scale questions 20
5.5.6 Matrix questions 20
5.5.7 Semantic differential scale questions 20
6. CONCLUSION 21
7. SELF-ASSESSMENT AND SELF-REFLECTION 21
8. SOURCES CONSULTED 22
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Media content and media
audiences
Assignment 3 – Portfolio Project
Date: 17 October 2022
Unique assignment number:
,TABLE OF CONTENTS PAGE
1. INTRODUCTION 4
2. COMMUNICATION AND MEDIA SEMIOTICS 4
2.1 Details of the chosen television series 4
2.2.1 The title of the series 4
2.2.2 The names of the main characters 4
2.2.3 The basic plotline 4
2.2 The four signs with examples from the chosen TV series 4
2.3 Codes in communication 5
2.3.1 What a code entails in the communication context 5
2.4 Fiske’s typology of communication codes. 6
2.4.1 Fiske’s seven types of codes 6
2.4.2 Five codes evident in the TV series 7
3. TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT 9
3.1 Concept of genre and narrative 9
3.2 Critical discussion on the concept of argumentation 9
3.3 Text analysis of newspaper articles. 10
3.3.1 The three kinds of rhetorical practice 10
3.3.2 examples of the three rhetorical practices 10
3.3.3 The three modes of persuasion 12
3.3.4 Examples of the three modes of persuasion 12
4. FILM THEORY AND CRITICISM 13
4.1 The film: an overview 13
4.2 A Theoretical discussion 13
4.2.1 Five characteristics of Strinati 13
4.2.2 the works of postmodernism theorists 14
4.3 A postmodern analysis of a film 16
5. QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH 18
5.1 Formulation of a research question 18
5.2 The target and accessible population 18
5.3 The sampling method 18
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, 5.4 Type of questionnaire survey 18
5.4.1 type of questionnaire survey 18
5.4.2 Second choice of a questionnaire survey 18
5.5 Formulation of different questions 19
5.5.1 Open-ended questions 19
5.5.2 Multiple choice questions 20
5.5.3 Contingency questions 20
5.5.4 Rank-order questions 20
5.5.5 Likert-Type scale questions 20
5.5.6 Matrix questions 20
5.5.7 Semantic differential scale questions 20
6. CONCLUSION 21
7. SELF-ASSESSMENT AND SELF-REFLECTION 21
8. SOURCES CONSULTED 22
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