Summary MNM3714- E marketing Exam prep

MNM3714 – E-MARKETING




MNM3714
E-MARKETINMG
MADE EASY

By : Bumblebee




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,MNM3714 – E-MARKETING




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, MNM3714 – E-MARKETING




Study Unit 1

1.1.1 The internet

Definition: a worldwide interconnected network of computer networks.

 Enables a computer or computer network in one part of the world to
communicate with a computer or computer network located somewhere
else in the world
 Does this by using ordinary telephone line, cellular or satellite connection,
or dedicated data line

The power of this global system of interconnected computer networks
comes from the fact that :
 It provides easy access to millions of individuals & corporate internet users
 Information available on computer networks are available to everyone

Compan
y
Network
Previous network
access to information on specifc

ly
• only users in specifc network had
Shares
small
amount of
freely available via internet information
Keeps some
• Still huge amount of information on internet Shares
Today passwords information
private
(made
public)
some
informatio
• Some information still protected by
(internal
comsumption n on
only)
internet




The Web

 Created in 1989 at CERN (Switzerland nuclear facility) – by Tim Berners-
Lee



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, MNM3714 – E-MARKETING

 Term web coined by Berners-Lee in 1990 : to describe information
spanning the planet like a giant spider’s web
 Easy to use and incorporates : pictures, sounds, animation, photos, videos,
multimedia features
 Few commands necessary – simple ‘point-click’
 Provides access to greater range of topics
 More sources than any other information system on the planet
 Empowers users to explore different ideas and topics using hypertext



Intern
Web
• Refers to underlying infrastructure
• allows info & data to move between all computer

Internet networks around the world that are connected
et
The
the tool or
technology on
service that
which the
organisations
• way of looking at & organising info that flows web is
accross internet use in online
developed
Web • what we as users (customers) interact with
• Subset of internet
realm for e-
marketing, e-
commerce & e-
(www)
• Organises information according to pages on
internet (pages connected by hyperlinks -
business No internet = no
basically : pages are connected to pages and web
more pages ect.)




Drivers of the Internet & Web Growth – 2 key drivers

*First key driver: Convergence of a number of factors :

  Growth in personal computers – key to success of internet (laptops,
netbooks, ultrabooks)
  Growth in local networks linking computers together within
businesses (wireless, wired, Bluetooth) – together have helped spread
the reach of internet to all users
  Growth in global communications infrastructure (fxed lines, fbre-
optics, satellite technologies) – in turn supports internet
  Growth in cellular technologies (3G/4G, multi-feature phones,
smartphones) – brings internet within reach to every individual with such
device
  Advent of tablets that can connect wirelessly over cellular
networks
  Growth of micro-chipped embedded products (fridges, cars,
cameras) – intelligent, can store data with other devices over internet
  Continued growth in globalization – brings people together, sparks
competitiveness, results in research development




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