Weronika Koltun
Unit 5: International Business
Examine the strategic and operational approaches to
developing international trade
, Contents
Executive summary………………………………………………….…………………….1
Introduction…………………………………………………………………………………1
How products and processes have to be adapted for international markets by
Apple………………………………………………………………………………………....2
Analysis of the effectiveness of the strategies and resources used by
Apple…………………………………………………………………………………………3
Evaluation of the success of the strategies and resources used by
Apple…………………………………………………………………………………………4
References……………………………………………………………………………………
5
Executive summary
This business report will explain how products and processes have to be adapted for
international markets by Apple. Furthermore this business report will analyse the
effectiveness of the strategies and resources used by Apple. Finally the evaluation of
the success of the strategies and resources used by Apple will be provided.
Introduction
In April 1976, Steve Wozniak, then 26, and Steve Jobs, then 21, both college
dropouts, founded Apple. Their partnership began some years ago, when Wozniak,
a skilled and self-taught electronics engineer, began building devices that allowed
him to make free long-distance calls. Apple is now an international technology
corporation that designs, develops, and sells devices to customers. Apple focuses
on the development of technology like computers, software, hardware, phones,
headphones, home audio equipment, and other electrical accessories. In 2021,
Apple's net value is expected to be $2 trillion.
1
Unit 5: International Business
Examine the strategic and operational approaches to
developing international trade
, Contents
Executive summary………………………………………………….…………………….1
Introduction…………………………………………………………………………………1
How products and processes have to be adapted for international markets by
Apple………………………………………………………………………………………....2
Analysis of the effectiveness of the strategies and resources used by
Apple…………………………………………………………………………………………3
Evaluation of the success of the strategies and resources used by
Apple…………………………………………………………………………………………4
References……………………………………………………………………………………
5
Executive summary
This business report will explain how products and processes have to be adapted for
international markets by Apple. Furthermore this business report will analyse the
effectiveness of the strategies and resources used by Apple. Finally the evaluation of
the success of the strategies and resources used by Apple will be provided.
Introduction
In April 1976, Steve Wozniak, then 26, and Steve Jobs, then 21, both college
dropouts, founded Apple. Their partnership began some years ago, when Wozniak,
a skilled and self-taught electronics engineer, began building devices that allowed
him to make free long-distance calls. Apple is now an international technology
corporation that designs, develops, and sells devices to customers. Apple focuses
on the development of technology like computers, software, hardware, phones,
headphones, home audio equipment, and other electrical accessories. In 2021,
Apple's net value is expected to be $2 trillion.
1
