International Strategy
week 1
Chapter 1 - Globalization
Globalization of markets; merging of historically and separate national markets into
one huge global marketplace
- Failing barriers to cross border trade and investments; less and less
borders for companies
- Global tastes; what they want in their country they expect it to be the same
in the country they are travelling to FE McDonalds
- Benefits for small and large companies
- Significant differences between national markets
- Products that serve universal needs are global; FE oil
- Competitors may not change among nations
Globalization of production - sourcing goods to take advantages of differences in
costs and quality of factors of production; labor, quality, energy, land, capital, etc
- Early outsourcing was confined due to manufacturing
- Robert reich - global products, product that is the same everywhere,
including marketing etc
- Issues globalization of production
- Formal and informal barriers to trade
- Barriers to foreign investment
- Political and economic risks
- Transportation costs
- Challenge of coordinating globally dispersed supply chain
Emerge of global institutions
- Institutions are needed to help manage, regulate, and police global marketplace
- World trade organization
- The world bank
- The united nations
- Standards are the guidelines that describe the best way of doing something
- Fair Trade
- ISO standards
- Sustainable development goals
Drivers globalization
- Global agreement on tariffs of trade, established after World war 2
, - Trade grows faster than the world
economy Drivers of globalization
- change in technology
- Communication increased
- Transportation
- Locating production in geographically
- Changing world output and world trade per country; china
increasing, America decreasing
- Developing nations will account for 60% of the world economic activity by 2025
- Changing foreign direct investment
- The changing nature of multinational enterprise
- The change of world order
- Former communist countries present export and investment opportunities
Global economy for the 20th century
- Less barriers
- Widespread of adoption of liberal economic policies by countries
- Rise of antiglobalization
protests Wendy’s group
assignment case
- COVID is not present
- Other frameworks are welcome as well as long as they help you justify
your strategic choices
, - Date draft assigment is 18th
- If you choose only one or choose all of them, those are extreme options,
thus in-depth analysis and explanation
Lecture 2 - an international perspective on corporate
strategy Strategy on the international business
week 1
Chapter 1 - Globalization
Globalization of markets; merging of historically and separate national markets into
one huge global marketplace
- Failing barriers to cross border trade and investments; less and less
borders for companies
- Global tastes; what they want in their country they expect it to be the same
in the country they are travelling to FE McDonalds
- Benefits for small and large companies
- Significant differences between national markets
- Products that serve universal needs are global; FE oil
- Competitors may not change among nations
Globalization of production - sourcing goods to take advantages of differences in
costs and quality of factors of production; labor, quality, energy, land, capital, etc
- Early outsourcing was confined due to manufacturing
- Robert reich - global products, product that is the same everywhere,
including marketing etc
- Issues globalization of production
- Formal and informal barriers to trade
- Barriers to foreign investment
- Political and economic risks
- Transportation costs
- Challenge of coordinating globally dispersed supply chain
Emerge of global institutions
- Institutions are needed to help manage, regulate, and police global marketplace
- World trade organization
- The world bank
- The united nations
- Standards are the guidelines that describe the best way of doing something
- Fair Trade
- ISO standards
- Sustainable development goals
Drivers globalization
- Global agreement on tariffs of trade, established after World war 2
, - Trade grows faster than the world
economy Drivers of globalization
- change in technology
- Communication increased
- Transportation
- Locating production in geographically
- Changing world output and world trade per country; china
increasing, America decreasing
- Developing nations will account for 60% of the world economic activity by 2025
- Changing foreign direct investment
- The changing nature of multinational enterprise
- The change of world order
- Former communist countries present export and investment opportunities
Global economy for the 20th century
- Less barriers
- Widespread of adoption of liberal economic policies by countries
- Rise of antiglobalization
protests Wendy’s group
assignment case
- COVID is not present
- Other frameworks are welcome as well as long as they help you justify
your strategic choices
, - Date draft assigment is 18th
- If you choose only one or choose all of them, those are extreme options,
thus in-depth analysis and explanation
Lecture 2 - an international perspective on corporate
strategy Strategy on the international business
