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Level 3 BTEC Business Unit 4 P7 [1st Year]

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Essay of 7 pages for the course Unit 4 - Business Communication at PEARSON (-)

Institution
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Electronic Purpose of communication Type of audience and why
method
Mobile The purpose of a mobile device is The audience for this method are
devices that you can use it to stay In different type’s people because
contact with family and friends everyone uses a mobile device for
through phone call or text different uses and this will depend on
messages. Furthermore you can the age of the person and their
use mobile devices for other uses lifestyle. For example young teenager
such as watching videos, playing kids will want a mobile device for
games and downloading video, games and texting. Another
applications from the store. example is working people will need a
mobile device to text or call their
working colleagues and lastly adults
will need mobile devices for texting
and calling their friends and family.
Ultimately mobile devices are targeted
for different audiences.
Email Emails are used for the purpose of The audience for this method are
communication, such as different types of people. An Email can
communicating with instructors be used by anybody and doesn't have
and professors, keeping in touch a narrow target, although young
with friends, requesting children's won't be using email. The
information from other people or type of audience that would use an
businesses, applying for email is teenagers, adults and working
scholarships, jobs and internships. people. Teenagers use email to
communicate with friends and family
by sending messages to them
regarding school, family, work and
more. Secondly adults use email to
message friends and family too,
although they do use emails to
register account such as bank on the
online software and they use an email
for different online uses such as
purchasing a product, applying for a
job and other sources. Lastly working
people such as businessman, office
workers will mainly use emails to
communicate with their colleagues or
employees through email, moreover
they can send news about the
business or changes through email as
the message can get to them faster
and easier.
Social Social networking media are used The audience for this method are
networking for the purpose of connecting with everyone with the age starting from
media everyone across the world by 12. There are different types of

, sharing your news, picture and audiences who use social media for
messages on your account for different uses. The types of audiences
everyone to see. Furthermore It's are teenagers, adults and businesses.
used for people to be connected Teenagers use Social networking
with each other by communicating media because they can stay in
on social media sites such as contact with friends and family so they
Facebook, Twitter, Instagram, can be more connected with them by
Skype, YouTube and many more. sharing messages, pictures and
videos. This is the same with adults,
although adults do use social media
for different reasons. Furthermore
Social media is used by adults and
teenagers so they can connect with
the world and to see what’s going on
around with the news being spread
around the newsfeed. The other
audience is businesses who use social
media sites to advertise their
businesses, to stay on contact with
customers and sell their products
online. The reason why businesses
operate online because it’s free, fast
and effective as billions of people use
online social media and this is a key
factor to the business as they can
setup online to gain more customer
interactions.
SMS SMS is used to send short The audience for this method are
messages to other people whose mainly businesses and adults. The
using phones, the purpose of this reason why businesses are the
is to send quick and easy audience for this method is because
messages to people without they like to send SMS messages to
calling them as it saves times and customers because it’s fast, short and
it’s convenient. it saves money as they can send it all
at once. Businesses usually collect the
customer’s information than they send
the information about their new offers
via SMS; this is an effective marketing
tool. Another type of audience who
uses this method is adults because
they use SMS to send short messages
to friends and family, and the reason
why they send it through SMS is
because it’s short, effect, fast, not
time consuming and it cost less.
Internet The main purpose of the internet The audience for this method is
is to offer information about everyone ranging from different ages

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Uploaded on
December 4, 2015
Number of pages
7
Written in
2014/2015
Type
Essay
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