MODE & DESIGN 2
1 Collectiesamenstelling........................................................................................................ 4
1.1 4 fasen ........................................................................................................................ 4
1.1.1 FASE 1: Doel bepalen.......................................................................................... 4
1.1.2 FASE 2: Onderzoek, doelen concretiseren ......................................................... 6
1.1.3 FASE 3: Van onderzoek naar ontwerp interpretatie .......................................... 9
2 Kleurenleer ....................................................................................................................... 10
2.1 Kleurprofielen ........................................................................................................... 10
2.1.1 Lichtkleuren ...................................................................................................... 10
2.1.2 RGB ................................................................................................................... 11
2.1.3 CMYK ................................................................................................................ 11
2.1.4 Invloed van lichtkleuren op verfkleuren .......................................................... 11
2.2 Kleurencirkel van Johannes Itten ............................................................................. 12
2.3 Kleurindeling............................................................................................................. 12
2.3.1 Kleurgroep / karakter ....................................................................................... 12
2.3.2 Kleurtoon .......................................................................................................... 13
2.3.3 Kleurzuiverheid / verzadigde kleuren .............................................................. 13
2.4 De 7 kleurcontrasten ................................................................................................ 13
2.4.1 Kleur-tegen-donkerconstrasten ....................................................................... 14
2.4.2 Licht – donker contrast..................................................................................... 14
2.4.3 Koud – warmcontrast ....................................................................................... 14
2.4.4 Complementair contrast .................................................................................. 14
2.4.5 Simultaan contrast ........................................................................................... 15
2.4.6 Kwaliteitscontrast (vertroebeling) ................................................................... 15
2.4.7 Kwantiteitscontrast .......................................................................................... 15
2.5 Kleurakkoorden ........................................................................................................ 15
3 Sustainable fashion, deel 1: MVO’s & SDG’s .................................................................... 16
3.1 MVO.......................................................................................................................... 16
3.1.1 MVO is niet hetzelfde als duurzaam ondernemen .......................................... 17
3.1.2 Triggers voor een onderneming ....................................................................... 17
3.1.3 Uitdagingen voor bedrijven .............................................................................. 17
3.2 Sustainable development goals (DSG’s) ................................................................... 17
3.2.1 Uitdagingen voor de consument ...................................................................... 18
4 Sustainable fashion, deel 2: greenwashing ...................................................................... 18
1
, 4.1 Green or greenwahsing? .......................................................................................... 18
4.1.1 100% bio-katoen .............................................................................................. 18
4.1.2 100% vegan leather .......................................................................................... 18
4.1.3 4 verschillende normen .................................................................................... 18
4.1.4 Greenwashing matrix ....................................................................................... 18
4.1.5 Gevaren greenwashing..................................................................................... 19
4.1.6 Hoe vaststellen / hoe vermijden als onderneming? ........................................ 19
5 Sustainable fashion, deel 3: circulaire economie ............................................................. 19
5.1 Linear economy VS circulaire economie .................................................................. 19
5.2 Biocylus en techno cyclus ......................................................................................... 20
5.3 Implementaire tools ................................................................................................. 20
5.3.1 Life circle analysis (LCA).................................................................................... 20
5.3.2 Close the loop ................................................................................................... 20
5.3.3 Cradle to cradle ................................................................................................ 21
5.4 Voordelen circulaire economie ................................................................................ 21
5.5 Alternatieve businessmodellen ................................................................................ 21
5.5.1 Leasing .............................................................................................................. 21
5.5.2 Renting ............................................................................................................. 21
5.5.3 Made on demande ........................................................................................... 21
5.5.4 Verkoop limiteren ............................................................................................ 22
6 Enkele begrippen mbt sustainable fashion ...................................................................... 23
6.1.1 Reststromen ..................................................................................................... 23
6.1.2 Ethical fast fashion / ethische mode ................................................................ 23
6.1.3 Fast fashion ...................................................................................................... 23
6.1.4 Slow fashion ..................................................................................................... 24
6.1.5 Conscious fashion ............................................................................................. 24
6.1.6 Transparantie en traceerbaarheid ................................................................... 24
6.2 Vakorganisaties ........................................................................................................ 25
6.2.1 Center for sustainable fashion (CSF) ................................................................ 25
6.2.2 Fashion revolution ............................................................................................ 26
6.2.3 Schone kleren campagne ................................................................................. 26
6.2.4 Tools voor merken............................................................................................ 26
6.2.5 Tools voor consumenten .................................................................................. 26
6.3 Alsico case study....................................................................................................... 26
7 Eco design ......................................................................................................................... 27
2
,7.1 Waarom eco-design? ............................................................................................... 27
7.2 Levenscyclus denken ................................................................................................ 27
7.3 Enkele re-principes mbt functie ............................................................................... 27
7.3.1 Rethink ............................................................................................................. 27
7.3.2 Refuce ............................................................................................................... 29
7.4 Ontwerp – materiaalkeuze ....................................................................................... 31
7.4.1 Virgin materialen .............................................................................................. 31
7.4.2 Mono materialen.............................................................................................. 31
7.4.3 Blends ............................................................................................................... 32
7.4.4 ‘Gecontamineerde’ materialen ........................................................................ 32
7.4.5 Zijn biomaterialen duurzaam? ......................................................................... 32
7.4.6 Bio plastics – greenwashing? ........................................................................... 32
7.4.7 TOOL: Higg index – impact materialen (LCA!) .................................................. 32
7.5 Trims ......................................................................................................................... 33
7.5.1 Rethink ............................................................................................................. 33
7.5.2 Gerecycleerde materialen ................................................................................ 33
7.6 Verpakking ................................................................................................................ 33
7.7 Afdankingsfase ......................................................................................................... 34
7.8 Recycleren ................................................................................................................ 35
7.8.1 Repair ............................................................................................................... 35
7.8.2 Refurbish .......................................................................................................... 35
7.8.3 Remanufacture / repurpose ............................................................................. 35
7.9 Besluit ....................................................................................................................... 35
3
, 1 Collectiesamenstelling
Onderzoek en ontwerp
1.1 4 fasen
1. Analyse opdracht
2. Onderzoek
a. Definiëren identiteit en doelgroep
b. Trends als informatiebron
c. Onderzoek onderwerp / thematiek
d. Concretiseren in moodboard
3. Vertaling naar ontwerp
4. Evaluatie
“creative research is the secret or trick which underlines all original creative design.”
1.1.1 FASE 1: Doel bepalen
DOEL BEPALEN
→ analyseer opdrachtomschrijving
→ Breed onderzoek
- Analyseer de gebruikte terminologie
o Vorm, volume, deconstructie, modulair, gender neutraal, waste…
- Interpretatie thematiek in andere disciplines
- Interpretatie thematiek door andere designers
- Analyseer gelijkaardige cases
ONDERZOEK EN INTERPRETATIE
- God is a designer
- Body meets dress
- Zero waste
- Gender game
4
1 Collectiesamenstelling........................................................................................................ 4
1.1 4 fasen ........................................................................................................................ 4
1.1.1 FASE 1: Doel bepalen.......................................................................................... 4
1.1.2 FASE 2: Onderzoek, doelen concretiseren ......................................................... 6
1.1.3 FASE 3: Van onderzoek naar ontwerp interpretatie .......................................... 9
2 Kleurenleer ....................................................................................................................... 10
2.1 Kleurprofielen ........................................................................................................... 10
2.1.1 Lichtkleuren ...................................................................................................... 10
2.1.2 RGB ................................................................................................................... 11
2.1.3 CMYK ................................................................................................................ 11
2.1.4 Invloed van lichtkleuren op verfkleuren .......................................................... 11
2.2 Kleurencirkel van Johannes Itten ............................................................................. 12
2.3 Kleurindeling............................................................................................................. 12
2.3.1 Kleurgroep / karakter ....................................................................................... 12
2.3.2 Kleurtoon .......................................................................................................... 13
2.3.3 Kleurzuiverheid / verzadigde kleuren .............................................................. 13
2.4 De 7 kleurcontrasten ................................................................................................ 13
2.4.1 Kleur-tegen-donkerconstrasten ....................................................................... 14
2.4.2 Licht – donker contrast..................................................................................... 14
2.4.3 Koud – warmcontrast ....................................................................................... 14
2.4.4 Complementair contrast .................................................................................. 14
2.4.5 Simultaan contrast ........................................................................................... 15
2.4.6 Kwaliteitscontrast (vertroebeling) ................................................................... 15
2.4.7 Kwantiteitscontrast .......................................................................................... 15
2.5 Kleurakkoorden ........................................................................................................ 15
3 Sustainable fashion, deel 1: MVO’s & SDG’s .................................................................... 16
3.1 MVO.......................................................................................................................... 16
3.1.1 MVO is niet hetzelfde als duurzaam ondernemen .......................................... 17
3.1.2 Triggers voor een onderneming ....................................................................... 17
3.1.3 Uitdagingen voor bedrijven .............................................................................. 17
3.2 Sustainable development goals (DSG’s) ................................................................... 17
3.2.1 Uitdagingen voor de consument ...................................................................... 18
4 Sustainable fashion, deel 2: greenwashing ...................................................................... 18
1
, 4.1 Green or greenwahsing? .......................................................................................... 18
4.1.1 100% bio-katoen .............................................................................................. 18
4.1.2 100% vegan leather .......................................................................................... 18
4.1.3 4 verschillende normen .................................................................................... 18
4.1.4 Greenwashing matrix ....................................................................................... 18
4.1.5 Gevaren greenwashing..................................................................................... 19
4.1.6 Hoe vaststellen / hoe vermijden als onderneming? ........................................ 19
5 Sustainable fashion, deel 3: circulaire economie ............................................................. 19
5.1 Linear economy VS circulaire economie .................................................................. 19
5.2 Biocylus en techno cyclus ......................................................................................... 20
5.3 Implementaire tools ................................................................................................. 20
5.3.1 Life circle analysis (LCA).................................................................................... 20
5.3.2 Close the loop ................................................................................................... 20
5.3.3 Cradle to cradle ................................................................................................ 21
5.4 Voordelen circulaire economie ................................................................................ 21
5.5 Alternatieve businessmodellen ................................................................................ 21
5.5.1 Leasing .............................................................................................................. 21
5.5.2 Renting ............................................................................................................. 21
5.5.3 Made on demande ........................................................................................... 21
5.5.4 Verkoop limiteren ............................................................................................ 22
6 Enkele begrippen mbt sustainable fashion ...................................................................... 23
6.1.1 Reststromen ..................................................................................................... 23
6.1.2 Ethical fast fashion / ethische mode ................................................................ 23
6.1.3 Fast fashion ...................................................................................................... 23
6.1.4 Slow fashion ..................................................................................................... 24
6.1.5 Conscious fashion ............................................................................................. 24
6.1.6 Transparantie en traceerbaarheid ................................................................... 24
6.2 Vakorganisaties ........................................................................................................ 25
6.2.1 Center for sustainable fashion (CSF) ................................................................ 25
6.2.2 Fashion revolution ............................................................................................ 26
6.2.3 Schone kleren campagne ................................................................................. 26
6.2.4 Tools voor merken............................................................................................ 26
6.2.5 Tools voor consumenten .................................................................................. 26
6.3 Alsico case study....................................................................................................... 26
7 Eco design ......................................................................................................................... 27
2
,7.1 Waarom eco-design? ............................................................................................... 27
7.2 Levenscyclus denken ................................................................................................ 27
7.3 Enkele re-principes mbt functie ............................................................................... 27
7.3.1 Rethink ............................................................................................................. 27
7.3.2 Refuce ............................................................................................................... 29
7.4 Ontwerp – materiaalkeuze ....................................................................................... 31
7.4.1 Virgin materialen .............................................................................................. 31
7.4.2 Mono materialen.............................................................................................. 31
7.4.3 Blends ............................................................................................................... 32
7.4.4 ‘Gecontamineerde’ materialen ........................................................................ 32
7.4.5 Zijn biomaterialen duurzaam? ......................................................................... 32
7.4.6 Bio plastics – greenwashing? ........................................................................... 32
7.4.7 TOOL: Higg index – impact materialen (LCA!) .................................................. 32
7.5 Trims ......................................................................................................................... 33
7.5.1 Rethink ............................................................................................................. 33
7.5.2 Gerecycleerde materialen ................................................................................ 33
7.6 Verpakking ................................................................................................................ 33
7.7 Afdankingsfase ......................................................................................................... 34
7.8 Recycleren ................................................................................................................ 35
7.8.1 Repair ............................................................................................................... 35
7.8.2 Refurbish .......................................................................................................... 35
7.8.3 Remanufacture / repurpose ............................................................................. 35
7.9 Besluit ....................................................................................................................... 35
3
, 1 Collectiesamenstelling
Onderzoek en ontwerp
1.1 4 fasen
1. Analyse opdracht
2. Onderzoek
a. Definiëren identiteit en doelgroep
b. Trends als informatiebron
c. Onderzoek onderwerp / thematiek
d. Concretiseren in moodboard
3. Vertaling naar ontwerp
4. Evaluatie
“creative research is the secret or trick which underlines all original creative design.”
1.1.1 FASE 1: Doel bepalen
DOEL BEPALEN
→ analyseer opdrachtomschrijving
→ Breed onderzoek
- Analyseer de gebruikte terminologie
o Vorm, volume, deconstructie, modulair, gender neutraal, waste…
- Interpretatie thematiek in andere disciplines
- Interpretatie thematiek door andere designers
- Analyseer gelijkaardige cases
ONDERZOEK EN INTERPRETATIE
- God is a designer
- Body meets dress
- Zero waste
- Gender game
4
