COM2603 Assignment 01 2022: Semester 1 (Unisa)

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COM2602 ASSIGNMENT 1 20200

SEMESTER 1 (UNISA)

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,DECLARATION OF OWN WORK
I,




(NAME and SURNAME) confirm that:

 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the
prescribed referencing system which I have familiarised myself with in Tutorial
Letter CMNALL/E/301
 I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit



 I have read the University’s Policy of Research Ethics
 I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
 I have familiarised myself with the library guides ON PLAGIARISM AND
ETHICS offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
 I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act 98 of 1978 and I have read the regulations of the University of
South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for
%20admission/Documents/
Policy_copyright_infringement_plagiarism_16November2005.pdf

_________________
STUDENT NUMBER
________________ _____________
SIGNATURE DATE
_________________ _____________
WITNESS DATE

, TABLE OF CONTENTS

1. INTRODUCTION........................................................................................................................................1
2. SECTION 1: INTERCULTURAL COMMUNICATION.....................................................................................1
QUESTION 1.............................................................................................................................................1
1.1. Three barriers to intercultural communication.............................................................................1
QUESTION 2.............................................................................................................................................3
2.1. How culture influences communication.......................................................................................3
2.2. Culture is dynamic and heterogeneous........................................................................................4
3. SECTION 2: DEVELOPMENT COMMUNICATION.......................................................................................5
QUESTION 1.............................................................................................................................................5
1.1. Media imperialism........................................................................................................................5
1.2. How media imperialism manifests itself.......................................................................................5
1.3. Change agent................................................................................................................................6
QUESTION 2.............................................................................................................................................7
2.1. Corporate social responsibility (CSR)............................................................................................7
2.2. The role of a communication expert in CSR..................................................................................7
2.3. The holistic approach....................................................................................................................8
4. SECTION 3: HEALTH COMMUNICATION...................................................................................................9
QUESTION 1.............................................................................................................................................9
The importance of communication in healthcare contexts between patient and medical
professional relationships....................................................................................................................9
QUESTION 2...........................................................................................................................................11
2.1. Self-disclosure.............................................................................................................................11
2.2. Reasons why patients may find it hard to disclose their feelings................................................11
2.3. How healthcare professionals can assist or support patients to self-disclose............................11
2.4. How traditional healthcare or cultural beliefs influence or affect healthcare relationships in
South Africa.......................................................................................................................................12
5. CONCLUSION.........................................................................................................................................12
SOURCES CONSULTED:..............................................................................................................................13