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STRATEGIC MARKETING Second edition

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STRATEGIC MARKETING Second edition 2016 BOOK

Institution
University Of South Africa (Unisa)
Course
MNM3709 - Strategic Marketing

Content preview

SECOND EDITION




STRATEGIC
MARKETING
JA W iid
MC Cant
KM Makhitha

, Juta Support Material
To access supplementary student and lecturer resources for this title visit the support material web page at
http://juta.co.za/support-material/detail/strategic-marketing-2e



Student Support
This book comes with the following online resources accessible from the resource page on the
Juta Academic website:
• Exam and study skills.




Lecturer Support
Lecturer resources are available to lecturers who teach courses where the book is prescribed. To
access the support material, lecturers register on the Juta Academic website and create a profile.
Once registered, log in and click on My Resources.
All registrations are verified to confirm that the request comes from a prescribing lecturer.
This textbook comes with the following lecturer resources:
• PowerPoint® slides
• Multiple choice questions with answers
• Discussion questions with answers
• Case studies with guidelines.



Help and Support
For help with accessing support material, email
For print or electronic desk and inspection copies, email

, STRATEGIC
MARKETING
Second edition




Strategic Marketing_BOOK.indb 1 2016/11/25 9:07 AM

, Strategic Marketing_BOOK.indb 2 2016/11/25 9:07 AM
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Written for

Institution
University of South Africa (Unisa)
Course
MNM3709 - Strategic Marketing

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Uploaded on
March 15, 2022
Number of pages
506
Written in
2016/2017
Type
OTHER
Person
Unknown

Subjects

  • strategic marketing second edition

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