Rapport
Marktverkennin
g & Research
ORM - A1: Oriëntatie op bedrijf en beroep
[Naam van auteur]
25-9-2019
5
,Rapport Marktverkenning & Research
Hogeschool van Arnhem en Nijmegen
Faculteit Economie en Management
Ondernemerschap en Retail Management
Klas: ORN-A03
A-cluster
Bedrijf: Proforto
A1OVMVRA1.5
Inleverdatum: 25 September 2019
2
, Inhoudsopgave
Hoofdstuk 1: Inleiding............................................................................................................................4
................................................................................................................................................................ 4
Hoofdstuk 2: Aanleiding........................................................................................................................5
Hoofdstuk 3: Theoretisch Kader.............................................................................................................6
3.1 ABCD-analyse..............................................................................................................................6
3.2 De zes W’s van Ferrel...................................................................................................................6
3.3 DESTEP-methode........................................................................................................................6
3.4 Vijf krachten van Porter................................................................................................................6
Hoofdstuk 4: Onderzoeksmethode..........................................................................................................7
4.1 Deskresearch.................................................................................................................................7
4.2 Fieldresearch................................................................................................................................7
Hoofdstuk 5: Doelstelling.......................................................................................................................8
Hoofdstuk 6: Resultaten.........................................................................................................................9
6.2 Doelgroep...................................................................................................................................11
6.3 Trends.........................................................................................................................................11
6.3.1 DESTEP-analyse.................................................................................................................12
Hoofdstuk 7: Conclusie en reflectie......................................................................................................13
Hoofdstuk 8: Bibliografie.....................................................................................................................14
Hoofdstuk 9: Bijlagen...........................................................................................................................15
Bijlage 1: Uitwerking theoretisch kader...........................................................................................15
Bijlage 2: Bedrijfsbezoek.................................................................................................................18
Bijlage 3: Speeddates stagiaires........................................................................................................19
3
Marktverkennin
g & Research
ORM - A1: Oriëntatie op bedrijf en beroep
[Naam van auteur]
25-9-2019
5
,Rapport Marktverkenning & Research
Hogeschool van Arnhem en Nijmegen
Faculteit Economie en Management
Ondernemerschap en Retail Management
Klas: ORN-A03
A-cluster
Bedrijf: Proforto
A1OVMVRA1.5
Inleverdatum: 25 September 2019
2
, Inhoudsopgave
Hoofdstuk 1: Inleiding............................................................................................................................4
................................................................................................................................................................ 4
Hoofdstuk 2: Aanleiding........................................................................................................................5
Hoofdstuk 3: Theoretisch Kader.............................................................................................................6
3.1 ABCD-analyse..............................................................................................................................6
3.2 De zes W’s van Ferrel...................................................................................................................6
3.3 DESTEP-methode........................................................................................................................6
3.4 Vijf krachten van Porter................................................................................................................6
Hoofdstuk 4: Onderzoeksmethode..........................................................................................................7
4.1 Deskresearch.................................................................................................................................7
4.2 Fieldresearch................................................................................................................................7
Hoofdstuk 5: Doelstelling.......................................................................................................................8
Hoofdstuk 6: Resultaten.........................................................................................................................9
6.2 Doelgroep...................................................................................................................................11
6.3 Trends.........................................................................................................................................11
6.3.1 DESTEP-analyse.................................................................................................................12
Hoofdstuk 7: Conclusie en reflectie......................................................................................................13
Hoofdstuk 8: Bibliografie.....................................................................................................................14
Hoofdstuk 9: Bijlagen...........................................................................................................................15
Bijlage 1: Uitwerking theoretisch kader...........................................................................................15
Bijlage 2: Bedrijfsbezoek.................................................................................................................18
Bijlage 3: Speeddates stagiaires........................................................................................................19
3
