Milestone 2 Visual Communication Sophia

Exam (elaborations) Milestone 2 Visual Communication Sophia You passed this Milestone 22 questions were answered correctly. 2 questions were answered incorrectly. 1 How is additive color seen?  When color is reflected  When light is projected  When darkness is shown  Through the printing process RATIONALE Additive color is seen when light is projected, as on a cellphone or a television screen. CONCEPT Additive Color 2 Which words from the sentence are a regular weight?  there was snow  This morning  on the grass. RATIONALE "This morning" illustrates a thin type, "there was snow" illustrates a bold type, and "on the grass" illustrates a regular type. CONCEPT Milestone 2 Visual Communication Sophia Weight & Width 3 Examine the two type examples. They are shown in the same point size. Why do they look different?  One of the fonts needs to be kerned.  The fonts have two different X-heights.  One of the fonts has been tracked very loosely. RATIONALE The two fonts appear different in size because they have different Xheights. Recall that x-height is the vertical distance from the baseline to the mean line The first example has a higher mean llne and shorter ascenders and descenders. The second example has a lower mean line and taller ascenders and descenders. This makes the second type example appear smaller than the first, even though the two types are the same vertical point size. CONCEPT Size 4 Which image contains a caption?    RATIONALE The image of the stars and sky contains the caption element of hierarchy. A caption consists of descriptive lines of text that are positioned below a photograph or other image. CONCEPT Hierarchy 5 [Digital image]. (n.d.). Retrieved from Why do fast-food chains use red and yellow?  To lower your blood pressure, and catch your eye  To create a sense of mystery and raise your blood pressure  To appeal to children and reduce stress  To trigger appetite, happiness, and attraction RATIONALE Many fast-food chains use red and yellow to trigger appetite, happiness and attraction. Red is often used to call attention, and to stimulate the sense of smell and appetite. Yellow is linked to warmth and happiness, but it can be overpowering when it is not paired with another color. CONCEPT Applications of Color 6 [Digital image]. (n.d.). Retrieved from ame_ Which of the following statements is NOT true about this image?  The image shows a wide range of lightness.  The image shows a wide range of elements.  The image shows a wide range of temperatures.  The image shows a wide range of value. RATIONALE The image shows a range of color temperature (i.e., the flames range from orange to blue ) and value (i.e., the flames transition from light to dark). It also shows a range of lightness based on colors and temperature, but it does not show a wide range of elements. CONCEPT Properties of Color 7 Which of the following statements is true about this color wheel?  The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors.  The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues.  The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum.  The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. RATIONALE This color wheel uses the subtractive color model and displays a circular arrangement of hues ordered as they appear in the light color spectrum. In the additive color wheel, colors combine to create white, rather than black. CONCEPT The Color Wheel 8 Which statement correctly explains kerning?  Kerning is the