ABOUT DESIGNFOREST
WHAT DO THEY DO?
DesignForest are based in all parts of the world and specialise in
taking beautiful pictures of sandy beaches, glistening mountain
tops and gigantic forests to make people want to go outside. Also,
people can pay the business to take them on a trip to go where
the pictures were taken so they can experience the beauty of the
scenery that you miss out on in photos, this can be via boat or
plane to reach the destination.
HOW WILL SOCIAL MEDIA HELP THE BUSINESS?
DesignForest having a social media account will benefit the business because they will be able to
distribute their photos out to more people, gaining them more exposure for the hard work they do
taking pictures and sharing stunning images of the world to more people. DesignForest interacting
with their followers will provide feedback on the images that the photographers take to enable them
to get better at creating scenes to attract more people to visit the account.
TARGET AUDIENCE
DesignForest aim their content towards adults that want to take their family or their loved ones on a
trip to a new location to explore. To ensure their content is appropriate for their audience, they are
going to compare the post, they plan to share, with the social media policy. If the post follows the
policy it will be posted, if not the post will be changed to be more suitable.
SUCCESS CRITERIA
Attract more customers by using stunning images
Increase sales of trips to photographed locations
Discounts off trips not more than 30% off
Include the name of the location when uploading images
Increase the number of people booking trips
Get the images, that the business create, more widely spread amongst users feed
The business wants to focus on promoting the trips advertised in their pictures so they can organise
the travel for the customers.
, TASK PLAN
To know what I will be doing, I will use the table below to organise what I need to do and when it
needs to be done by.
Dates Work to be completed Justification
30/03/20-05/04/20
Write about who DesignForest are Gives people an idea of what the business
do
Decide what Social Media platforms to Going on multiple social media platforms
use will encourage users to follow the pages
Decide what content to post If there’s not enough variation in the
content posted, users could get bored
Decide when to post to social media Posting on specific days will give the
followers something to look forward to
plus get them excited
Decide on the Social Media Policy Deciding what’s appropriate to post will
set the followers expectations to a certain
level; so when they’re scrolling through
their feed, they don’t expect to see
something they find offensive
Write about the business’s requirements In order to know what they are expecting
from social media
06/04/20-12/04/20
Decide what keywords that are going to Keywords are very important because if
be used users are looking for a particular business,
they are going to use words that associate
with the business they’re looking for. If
these keywords are used in the business’s
posts, they will be easier to find
Write how the company are going to How a business will go about creating
create an online community their online community will be hard and
takes a long time but with certain
techniques this process can be sped up
Consider the legal considerations for the Decisions like how long the business are
business going to keep people’s data, who use the
businesses services, need to be stated
because if somebody has no intentions on
using the business again, should they keep
that person’s information?
27/04/20-03/05/20
Create Posts from the business To provide examples of what the business
post
Annotate the social media posts Give an explanation on the aspects of the
posts
27/04/20-03/05/20
State how the social media posts To see whether they are appropriate for
consider its audience their audience
11/05/20-17/05/20
Gather feedback off DesignForest to If they are not happy with it and I go
make sure they are happy with the ahead with the posting, they could
Posting Schedule become frustrate because I didn’t check
when they’d like posts to be uploaded
Analyse the gathered data from the To see what kind of people are interacting
social media accounts with DesignForest’s posts
WHAT DO THEY DO?
DesignForest are based in all parts of the world and specialise in
taking beautiful pictures of sandy beaches, glistening mountain
tops and gigantic forests to make people want to go outside. Also,
people can pay the business to take them on a trip to go where
the pictures were taken so they can experience the beauty of the
scenery that you miss out on in photos, this can be via boat or
plane to reach the destination.
HOW WILL SOCIAL MEDIA HELP THE BUSINESS?
DesignForest having a social media account will benefit the business because they will be able to
distribute their photos out to more people, gaining them more exposure for the hard work they do
taking pictures and sharing stunning images of the world to more people. DesignForest interacting
with their followers will provide feedback on the images that the photographers take to enable them
to get better at creating scenes to attract more people to visit the account.
TARGET AUDIENCE
DesignForest aim their content towards adults that want to take their family or their loved ones on a
trip to a new location to explore. To ensure their content is appropriate for their audience, they are
going to compare the post, they plan to share, with the social media policy. If the post follows the
policy it will be posted, if not the post will be changed to be more suitable.
SUCCESS CRITERIA
Attract more customers by using stunning images
Increase sales of trips to photographed locations
Discounts off trips not more than 30% off
Include the name of the location when uploading images
Increase the number of people booking trips
Get the images, that the business create, more widely spread amongst users feed
The business wants to focus on promoting the trips advertised in their pictures so they can organise
the travel for the customers.
, TASK PLAN
To know what I will be doing, I will use the table below to organise what I need to do and when it
needs to be done by.
Dates Work to be completed Justification
30/03/20-05/04/20
Write about who DesignForest are Gives people an idea of what the business
do
Decide what Social Media platforms to Going on multiple social media platforms
use will encourage users to follow the pages
Decide what content to post If there’s not enough variation in the
content posted, users could get bored
Decide when to post to social media Posting on specific days will give the
followers something to look forward to
plus get them excited
Decide on the Social Media Policy Deciding what’s appropriate to post will
set the followers expectations to a certain
level; so when they’re scrolling through
their feed, they don’t expect to see
something they find offensive
Write about the business’s requirements In order to know what they are expecting
from social media
06/04/20-12/04/20
Decide what keywords that are going to Keywords are very important because if
be used users are looking for a particular business,
they are going to use words that associate
with the business they’re looking for. If
these keywords are used in the business’s
posts, they will be easier to find
Write how the company are going to How a business will go about creating
create an online community their online community will be hard and
takes a long time but with certain
techniques this process can be sped up
Consider the legal considerations for the Decisions like how long the business are
business going to keep people’s data, who use the
businesses services, need to be stated
because if somebody has no intentions on
using the business again, should they keep
that person’s information?
27/04/20-03/05/20
Create Posts from the business To provide examples of what the business
post
Annotate the social media posts Give an explanation on the aspects of the
posts
27/04/20-03/05/20
State how the social media posts To see whether they are appropriate for
consider its audience their audience
11/05/20-17/05/20
Gather feedback off DesignForest to If they are not happy with it and I go
make sure they are happy with the ahead with the posting, they could
Posting Schedule become frustrate because I didn’t check
when they’d like posts to be uploaded
Analyse the gathered data from the To see what kind of people are interacting
social media accounts with DesignForest’s posts
