Purpose of digital graphics
The term digital graphics means an image or text which has been made to serve a purpose.
They are made and edited digitally on a computer. All digital graphics have a purpose which
are: advertising, informing, entertaining, promoting and educating.
The term target audience means what type of audience would be interested in that digital
graphic. Companies make digital graphics to target a specific audience in order to promote
their business. It is important to have a target audience within a graphic because it allows it
to be addressed to the right gender, age, and people who are interested in the graphic.
A graphic that has a purpose to inform would need to be convincing and full of information.
This could include a large description and could include bold text as the heading. It also
needs to provide information about something.
A graphic that has a purpose to advertise would need a price and would need to include the
product in the graphic. This could also include bright colours and bold text to attract people
to buy the product.
You can find digitals graphics on magazine covers, billboards, web banners, bus adverts,
dvd covers, books covers, posters, television adverts, road signs, electronic display
cabinets, leaflets and PS4/Xbox covers.
How graphics are used in magazines:
The purpose of this graphic is to promote beauty and fashion. It also has
the purpose of entertaining. This graphic is mainly aimed at women, ages
16+, who are interested in beauty, makeup and fashion. By having a unique
background which includes a popular female model, it draws people's
attention to the magazine. The bold red heading at the top stands out as it
is behind the model. On this cover, red can be seen as powerful and strong.
The red dress also matches the title and overall aesthetically pleasing for
the viewer. The colour scheme is neutral and the use of the white space in
the background is grey, making it simple and modern looking.
The purpose of this graphic is to promote politics and entertainment.
The target audience for this graphic would be both males and
females, age 18+, who are interested in politics, voting and Donald
Trump. By having a colour scheme and having symmetry, it makes
the graphic unique and eye-catching for the viewer. The mixture of
colours is aesthetically pleasing for the viewer. The use of blue is
calming, and it shows trust and loyalty. The use of red shows
leadership and passion ; it also shows power and strength. By using
both red and blue, it enables the graphic to establish an identity and
create a mood. The heading is bold and is overlapping Donald
Trump, which is effective because it is eye-catching and exciting. By flipping the image in the
middle, it is effective because it is unique and it makes the viewer want to read more and flip
over the graphic to find out what the image says.
The term digital graphics means an image or text which has been made to serve a purpose.
They are made and edited digitally on a computer. All digital graphics have a purpose which
are: advertising, informing, entertaining, promoting and educating.
The term target audience means what type of audience would be interested in that digital
graphic. Companies make digital graphics to target a specific audience in order to promote
their business. It is important to have a target audience within a graphic because it allows it
to be addressed to the right gender, age, and people who are interested in the graphic.
A graphic that has a purpose to inform would need to be convincing and full of information.
This could include a large description and could include bold text as the heading. It also
needs to provide information about something.
A graphic that has a purpose to advertise would need a price and would need to include the
product in the graphic. This could also include bright colours and bold text to attract people
to buy the product.
You can find digitals graphics on magazine covers, billboards, web banners, bus adverts,
dvd covers, books covers, posters, television adverts, road signs, electronic display
cabinets, leaflets and PS4/Xbox covers.
How graphics are used in magazines:
The purpose of this graphic is to promote beauty and fashion. It also has
the purpose of entertaining. This graphic is mainly aimed at women, ages
16+, who are interested in beauty, makeup and fashion. By having a unique
background which includes a popular female model, it draws people's
attention to the magazine. The bold red heading at the top stands out as it
is behind the model. On this cover, red can be seen as powerful and strong.
The red dress also matches the title and overall aesthetically pleasing for
the viewer. The colour scheme is neutral and the use of the white space in
the background is grey, making it simple and modern looking.
The purpose of this graphic is to promote politics and entertainment.
The target audience for this graphic would be both males and
females, age 18+, who are interested in politics, voting and Donald
Trump. By having a colour scheme and having symmetry, it makes
the graphic unique and eye-catching for the viewer. The mixture of
colours is aesthetically pleasing for the viewer. The use of blue is
calming, and it shows trust and loyalty. The use of red shows
leadership and passion ; it also shows power and strength. By using
both red and blue, it enables the graphic to establish an identity and
create a mood. The heading is bold and is overlapping Donald
Trump, which is effective because it is eye-catching and exciting. By flipping the image in the
middle, it is effective because it is unique and it makes the viewer want to read more and flip
over the graphic to find out what the image says.
