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Developing Optimal Media Objectives

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Chapter 3 The Media Handbook by Helen Katz 5th edition

Institution
Clark Atlanta University
Course
Media Advertising & Sales (CMMA338)








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Helen Katz The Media Handbook
  • 2019
  • 9780429785641
  • Unknown

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Institution
Clark Atlanta University
Course
Media Advertising & Sales (CMMA338)
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Document information

Uploaded on
October 15, 2021
Number of pages
3
Written in
2021/2022
Type
Class notes
Professor(s)
Harold jackson
Contains
Media advertising & sales

Subjects

  • communication
  • brand
  • advertising
  • consumer decision process
  • marketing

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