,Methodology of
Business Education
For the University of Kerala
MATHEW EMMANUEL
Delhi • Chennai • Chandigarh
,Copyright © 2010 Dorling Kindersley (India) Pvt. Ltd.
This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold,
hired out, or otherwise circulated without the publisher’s prior written consent in any form of bind-
ing or cover other than that in which it is published and without a similar condition including this
condition being imposed on the subsequent purchaser and without limiting the rights under copyright
reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval
system, or transmitted in any form or by any means (electronic, mechanical, photocopying, record-
ing or otherwise), without the prior written permission of both the copyright owner and the above-
mentioned publisher of this book.
ISBN: 978-81-317-3409-4
987654321
Published by Dorling Kindersley (India) Pvt. Ltd, licencees of Pearson Education in South Asia.
Head Office: 7th Floor, Knowledge Boulevard, A-8(A), Sector-62, Noida 201309, UP, India.
Registered Office: 11 Community Centre, Panchsheel Park, New Delhi 110 017, India.
Typeset in Times New Roman by Tantla Composition Services, Chandigarh
Printed in India by Chennai Microprint.
, Syllabus of the
University of Kerala
CO1141: PERSPECTIVES AND METHODOLOGY OF BUSINESS EDUCATION
Credits—3; Contact hours—69
Aim of the course
The course aims at introducing the student to the world of business studies and the general
methodology of different subjects that come under it.
Objectives of the course
1. To understand business and its role in society
2. To understand entrepreneurship and its heuristics
3. To comprehend the business environment
4. To enable the student to undertake business activities
Module I (12 hours)
Functioning of economic systems: divisions of labour, innovation, flow of goods and services
and accumulation of wealth under different economic systems—capitalism, socialism, com-
munism, mixed economies, planned economies.
Different forms of business organization: individual and organized business, family and
corporate entities, business for profit and not-for-profit.
Business entities: individuals, cooperatives, trusts, partnerships, undivided families, joint
stock companies, private public and joint ventures.
Business examples in different sectors of the economy (primary, secondary and ter-
tiary): agriculture, trading, retailing, manufacturing, hospitality, tours, travel, recreation,
adventure sports, healthcare, education and other contemporary business areas.
Module II (12 hours)
Role of business in economic development.
The Indian development experience: role of public and private sectors in the post-
colonial period, experience of liberalization and globalization.
iii
Business Education
For the University of Kerala
MATHEW EMMANUEL
Delhi • Chennai • Chandigarh
,Copyright © 2010 Dorling Kindersley (India) Pvt. Ltd.
This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold,
hired out, or otherwise circulated without the publisher’s prior written consent in any form of bind-
ing or cover other than that in which it is published and without a similar condition including this
condition being imposed on the subsequent purchaser and without limiting the rights under copyright
reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval
system, or transmitted in any form or by any means (electronic, mechanical, photocopying, record-
ing or otherwise), without the prior written permission of both the copyright owner and the above-
mentioned publisher of this book.
ISBN: 978-81-317-3409-4
987654321
Published by Dorling Kindersley (India) Pvt. Ltd, licencees of Pearson Education in South Asia.
Head Office: 7th Floor, Knowledge Boulevard, A-8(A), Sector-62, Noida 201309, UP, India.
Registered Office: 11 Community Centre, Panchsheel Park, New Delhi 110 017, India.
Typeset in Times New Roman by Tantla Composition Services, Chandigarh
Printed in India by Chennai Microprint.
, Syllabus of the
University of Kerala
CO1141: PERSPECTIVES AND METHODOLOGY OF BUSINESS EDUCATION
Credits—3; Contact hours—69
Aim of the course
The course aims at introducing the student to the world of business studies and the general
methodology of different subjects that come under it.
Objectives of the course
1. To understand business and its role in society
2. To understand entrepreneurship and its heuristics
3. To comprehend the business environment
4. To enable the student to undertake business activities
Module I (12 hours)
Functioning of economic systems: divisions of labour, innovation, flow of goods and services
and accumulation of wealth under different economic systems—capitalism, socialism, com-
munism, mixed economies, planned economies.
Different forms of business organization: individual and organized business, family and
corporate entities, business for profit and not-for-profit.
Business entities: individuals, cooperatives, trusts, partnerships, undivided families, joint
stock companies, private public and joint ventures.
Business examples in different sectors of the economy (primary, secondary and ter-
tiary): agriculture, trading, retailing, manufacturing, hospitality, tours, travel, recreation,
adventure sports, healthcare, education and other contemporary business areas.
Module II (12 hours)
Role of business in economic development.
The Indian development experience: role of public and private sectors in the post-
colonial period, experience of liberalization and globalization.
iii
