INF 112 : DESIGN THINKING
What is Design Thinking ?
Design refers to:
• The process of originating and developing a plan for a product, structure, or component.
• The final (solution) plan (e.g. proposal, drawing, model, description)
• The result of implementing a plan (e.g. object produced, result of the process)
Taking into consideration
• Usefulness – functionality
• Usability – ease of use
• Desirability – aesthetic, status
Design Thinking Process
1. Empathise
•Foundation of a human-centred design process
•Observe – View users and their behaviour in the context of their lives
•Engage – Interact with and interview users through both scheduled and short
“intercept” encounters
• Immerse – Experience what your user experiences
Application
• Who is your client?
• What does the problem mean in their life world?
• What are the associated emotions and lived experience?
Consists of
• Interviews • Seek to understand
• Shadowing • No-judgemental
2. Define / Information gathering / Data collection
•A formal process of using meetings, interviews, questionnaires, sampling, and other
techniques to collect information about problems, requirements, and preferences.
• Synthesize findings into
o Needs: verbs, what is your user actually trying to accomplish, what does the
job do for them.
o Insights: discoveries that you might leverage when creating solutions.
Consists of
• Personas • Challenges
• Role objectives • Pain points
• Decisions
What is Design Thinking ?
Design refers to:
• The process of originating and developing a plan for a product, structure, or component.
• The final (solution) plan (e.g. proposal, drawing, model, description)
• The result of implementing a plan (e.g. object produced, result of the process)
Taking into consideration
• Usefulness – functionality
• Usability – ease of use
• Desirability – aesthetic, status
Design Thinking Process
1. Empathise
•Foundation of a human-centred design process
•Observe – View users and their behaviour in the context of their lives
•Engage – Interact with and interview users through both scheduled and short
“intercept” encounters
• Immerse – Experience what your user experiences
Application
• Who is your client?
• What does the problem mean in their life world?
• What are the associated emotions and lived experience?
Consists of
• Interviews • Seek to understand
• Shadowing • No-judgemental
2. Define / Information gathering / Data collection
•A formal process of using meetings, interviews, questionnaires, sampling, and other
techniques to collect information about problems, requirements, and preferences.
• Synthesize findings into
o Needs: verbs, what is your user actually trying to accomplish, what does the
job do for them.
o Insights: discoveries that you might leverage when creating solutions.
Consists of
• Personas • Challenges
• Role objectives • Pain points
• Decisions
