Page 1 of 7
DECLARATION
I , the undersigned, hereby declare that this is my own and personal work, except where the
work(s) or publications of others have been acknowledged by means of reference techniques. I
have read and understood the Tutorial Letter regarding technical and presentation requirements,
referencing techniques and plagiarism.
Name:
Student number:
Date:
FOR ACCADEMIC NEEDS CONTACT 065 160 9781/
, Page 2 of 7
Contents
DECLARATION..............................................................................................................................................1
INTRODUCTION...........................................................................................................................................3
PRICE-RELATED ACTIVITIES..........................................................................................................................3
Exploring the price negotiation strategy, which is a price-related activity, in detail and indicate how
Metrofile can utilize this strategy in its marketing activities...................................................................3
RELATIONSHIP MANAGEMENT....................................................................................................................4
Discuss the five Cs of key account management (KAM) and highlight how Metrofile incorporated these
elements in their operations in the case study........................................................................................4
MARKETING COMMUNICATION ELEMENTS................................................................................................5
Provide a discussion of five communication elements: online/social media, public relations, sales
promotions, advertising and direct marketing........................................................................................5
Advertising...........................................................................................................................................5
Public Relations...................................................................................................................................5
Direct Marketing..................................................................................................................................6
Sales Promotion...................................................................................................................................6
Personal Selling....................................................................................................................................6
CONCLUSION...............................................................................................................................................6
REFERENCES................................................................................................................................................7
FOR ACCADEMIC NEEDS CONTACT 065 160 9781/
DECLARATION
I , the undersigned, hereby declare that this is my own and personal work, except where the
work(s) or publications of others have been acknowledged by means of reference techniques. I
have read and understood the Tutorial Letter regarding technical and presentation requirements,
referencing techniques and plagiarism.
Name:
Student number:
Date:
FOR ACCADEMIC NEEDS CONTACT 065 160 9781/
, Page 2 of 7
Contents
DECLARATION..............................................................................................................................................1
INTRODUCTION...........................................................................................................................................3
PRICE-RELATED ACTIVITIES..........................................................................................................................3
Exploring the price negotiation strategy, which is a price-related activity, in detail and indicate how
Metrofile can utilize this strategy in its marketing activities...................................................................3
RELATIONSHIP MANAGEMENT....................................................................................................................4
Discuss the five Cs of key account management (KAM) and highlight how Metrofile incorporated these
elements in their operations in the case study........................................................................................4
MARKETING COMMUNICATION ELEMENTS................................................................................................5
Provide a discussion of five communication elements: online/social media, public relations, sales
promotions, advertising and direct marketing........................................................................................5
Advertising...........................................................................................................................................5
Public Relations...................................................................................................................................5
Direct Marketing..................................................................................................................................6
Sales Promotion...................................................................................................................................6
Personal Selling....................................................................................................................................6
CONCLUSION...............................................................................................................................................6
REFERENCES................................................................................................................................................7
FOR ACCADEMIC NEEDS CONTACT 065 160 9781/
