, PLEASE USE THIS DOCUMENT AS A GUIDE ONLY
Question 1
1. When starting a business, entrepreneurs often develop a vision, mission and goals for their
businesses and this should be the case for Stelio and Praxia Nathanael on their Chesa Nyama
venture. The two then appoint you as a business manager for the company and the first task you
have is to: Develop a vision (2) and mission statements (4) for Chesa Nyama.
Vision Statement
To be the leading global brand that authentically celebrates South African culture through the shared
experience of open-fire cooking and community, establishing the "Chesa Nyama" way of life as a
beloved cultural export worldwide.
Mission Statement
At Chesa Nyama, our mission is to provide an authentic, high-quality, and accessible South African
braai experience that unites people from all backgrounds.
To achieve this, we are committed to:
Celebrating Authenticity: We are dedicated to preserving and promoting the rich cultural
heritage of Shisa Nyama by delivering a genuine and consistent customer experience that
honours its township origins. (Mmako et al., 2021, p. 13).
Empowering Entrepreneurs: We are committed to fostering economic inclusion by creating
sustainable and profitable business opportunities for a diverse network of franchise owners,
with a specific focus on empowering previously disadvantaged individuals. (Mmako et al.,
2021, p. 13).
Ensuring Operational Excellence: We will build robust distribution, training, and quality
control systems to support our growing franchise network, ensuring consistency, efficiency,
and the highest standards across all our outlets. (Mmako et al., 2021, p. 14).
Driving Growth and Innovation: We will continuously adapt to market changes, embrace
innovation in our products and processes, and strategically expand our brand, both locally and
internationally, to share our unique South African identity with the world. (Mmako et al., 2021,
p. 14).
Question 1
1. When starting a business, entrepreneurs often develop a vision, mission and goals for their
businesses and this should be the case for Stelio and Praxia Nathanael on their Chesa Nyama
venture. The two then appoint you as a business manager for the company and the first task you
have is to: Develop a vision (2) and mission statements (4) for Chesa Nyama.
Vision Statement
To be the leading global brand that authentically celebrates South African culture through the shared
experience of open-fire cooking and community, establishing the "Chesa Nyama" way of life as a
beloved cultural export worldwide.
Mission Statement
At Chesa Nyama, our mission is to provide an authentic, high-quality, and accessible South African
braai experience that unites people from all backgrounds.
To achieve this, we are committed to:
Celebrating Authenticity: We are dedicated to preserving and promoting the rich cultural
heritage of Shisa Nyama by delivering a genuine and consistent customer experience that
honours its township origins. (Mmako et al., 2021, p. 13).
Empowering Entrepreneurs: We are committed to fostering economic inclusion by creating
sustainable and profitable business opportunities for a diverse network of franchise owners,
with a specific focus on empowering previously disadvantaged individuals. (Mmako et al.,
2021, p. 13).
Ensuring Operational Excellence: We will build robust distribution, training, and quality
control systems to support our growing franchise network, ensuring consistency, efficiency,
and the highest standards across all our outlets. (Mmako et al., 2021, p. 14).
Driving Growth and Innovation: We will continuously adapt to market changes, embrace
innovation in our products and processes, and strategically expand our brand, both locally and
internationally, to share our unique South African identity with the world. (Mmako et al., 2021,
p. 14).
